Digital Marketing Strategist - App Store Optimization (ASO)

Creative Circle

Indianapolis, IN

Freelance

Senior

about 1 month ago

Job Description

About the Role

We are seeking a strategic and execution-focused Digital Marketing Strategist to lead and coordinate the go-to-market and growth strategy for a patient-facing mobile app. The role involves developing and aligning cross-channel marketing efforts across paid, earned, shared, owned media (PESO) and customer support touchpoints. This is a fully remote freelance role with a workload ranging from 25-40 hours per week, starting in September 2025. The ideal candidate will have experience in digital marketing strategies specific to app promotion within the healthcare industry.

Key Responsibilities

Review and provide feedback on the current comprehensive marketing strategy to drive app awareness, downloads, engagement, and retention, then executing with appropriate PESO teams.
Collaborate with cross-functional teams (brand, digital, PR, social, media, customer support) to ensure alignment across all PESO channels.
Translate business goals into actionable marketing plans with clear KPIs.
Partner with creative and media teams to develop campaign assets and optimize performance.
Ensure all marketing efforts comply with healthcare and pharma regulations in preparation for MLR review (e.g., FDA, HIPAA).
Monitor campaign performance and provide regular reporting, insights, and recommendations.
Serve as the central point of contact for marketing strategy and execution across internal stakeholders and agency partners.

Requirements

5+ years of experience in digital marketing and healthcare mobile app promotion, specifically App Store Optimization (ASO).
Experience scaling health or wellness apps.
Proven experience in the healthcare or pharmaceutical industry.
Deep understanding of and experience executing across all PESO channels.
Strong project management and cross-functional collaboration skills.
Experience working with teams to align messaging and user experience.
Familiarity with healthcare compliance and regulatory requirements - MLR review.
Data-driven mindset with the ability to analyze performance and optimize accordingly.

Nice to Have

Experience working with or with teams to align messaging and user experience.
Experience scaling health or wellness apps.

Qualifications

Current authorization to work in the United States without employer sponsorship.
Performing work in the United States.

Benefits & Perks

Eligibility for Minimum Essential Coverage (MEC) medical plan.
Dental, vision, and term life insurance.
Discount prescription program.
Critical illness and accident coverage.
Tele-behavioral health services.
401(k) plan.
Sick leave (where applicable).
Paid holidays (based on length and dates of service).

Working at Creative Circle

Creative Circle emphasizes equal opportunity employment and values diversity. They support reasonable accommodations during the application process and are committed to creating an inclusive work environment.

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