Digital Media Analyst

About the Role

Key Responsibilities

• Leads the reporting and analyses of marketing data to better understand how various marketing channels work together.
• Identifies root causes of trends within accounts.
• Analyzes online results and identifies areas to enhance online marketing performance.
• Provides optimization recommendations and other actionable insights related to paid search and display information.
• Identifies trends and opportunities for content changes and website enhancements to drive current and future business growth.
• Serves as the primary resource for marketing reporting and data analytics tools.
• Provides performance reporting on marketing initiatives and translates data sets into actionable results that align with business objectives.
• Assists in troubleshooting and quality assurance testing pixel implementation and landing page tracking.
• Researches emerging trends and industry developments and participates in interdepartmental knowledge sharing meetings.

Requirements

• Typically requires BS/BA in a related discipline.
• Generally 2-5 years of experience in a related field OR MS/MA and generally 2-4 years of experience in a related field.
• Certification is required in some areas.
• Data analysis skills and experience with marketing data and tools.
• Ability to resolve missing/incomplete information and inconsistencies in complex research/data.
• Work requires increasing independence with guidance only on complex issues.

Nice to Have

• Experience with marketing analytics tools and pixel implementation.
• Knowledge of online marketing channels and industry developments.

Qualifications

• Bachelor of Science or Master’s degree in a related discipline.

Benefits & Perks

• Not explicitly specified in the description.