Digital Media Analyst

About the Role

Key Responsibilities

• Analyze campaign performance data across paid media channels such as Google Ads, Meta, and more to assess effectiveness and inform optimization.
• Develop and deliver clear, actionable reports and dashboards leveraging tools like Google Data Studio, Excel, or similar platforms.
• Collaborate with internal teams to identify trends, uncover insights, and generate recommendations that bring measurable results to clients.
• Present findings to both technical and non-technical audiences, communicating complex concepts in compelling, digestible ways.
• Proactively identify opportunities for improvement in media tactics and processes, driven by curiosity and a desire for constant learning.
• Stay current with digital marketing trends, platform updates, and industry best practices to ensure continued innovation for clients.

Requirements

• Strong analytical skills and data fluency; comfortable navigating large data sets, finding patterns, and telling compelling stories from numbers.
• Proficiency with reporting and data visualization tools (e.g., Google Data Studio, Tableau, Excel).
• Hands-on experience with media platforms, including but not limited to Google Ads and Meta Ads Manager.
• Strong communication skills; able to translate complex data into actionable insight for diverse audiences.
• Demonstrated curiosity and proactive approach to problem-solving; always looking for the “why” behind the “what.”

Nice to Have

• Experience with additional digital marketing tools and platforms.
• Knowledge of industry best practices and emerging trends in digital advertising.

Qualifications

• Experience with digital media analysis and reporting tools.
• Proficiency in Google Data Studio, Tableau, Excel.
• Hands-on experience with Google Ads and Meta Ads Manager.

Benefits & Perks

• Salary range of $90,000 - $115,000 USD, based on experience and skills.
• Hybrid office model with the option to WFH 3-4 days/week.
• A minimum of 20 days off yearly plus 12 company holidays and summer hours.
• Medical, Dental, Vision, Life & Disability Insurance.
• Employer-matched 401k.
• Transit benefits, corporate discount programs, and free fitness center membership.
• Career pathing and dedicated budget for professional growth.
• A culture focused on collaboration, curiosity, and support, with regular events, volunteerism, and employee recognition.