Digital Media and Influencer Relations Specialist

About the Role

Key Responsibilities

• Lead strategy and execution of influencer and digital media outreach for multiple client accounts
• Identify and build relationships with digital content creators, social-first media outlets and influencers that align with client goals
• Secure coverage by leveraging trend-driven platforms and collaborating with emerging social-first health content creators (e.g., TikTok & IG health news content creators, podcasts, Substack)
• Integrate influencer partnerships and digital media outreach into overall PR and campaign strategies
• Develop influencer briefs, manage contracts and deliverables, and coordinate content timelines
• Create compelling digital content such as social posts, short videos, reels, graphics, etc.
• Stay current on digital trends, platform algorithms, cultural moments, and viral content to inform strategic recommendations
• Collaborate closely with all teams to maximize campaign impact
• Measure and report on KPIs, earned media value and strategic impact across influencer and digital campaigns
• Contribute to new business efforts by developing influencer/media strategies and ideas for proposals

Requirements

• 3-5 years of experience in digital marketing, social media or influencer strategy with agency experience strongly preferred
• Demonstrated success with specific case studies that show success in securing placements with social-first media and managing influencer campaigns
• Strong communication skills, with an ability to pitch creatively and build lasting digital media creator and influencer relationships
• Proficiency in influencer platforms and social listening tools (e.g., CreatorIQ, Sprout, AspireIQ, Traackr)
• Digital content creation skills such as video production, editing and writing
• Understanding of FTC guidelines and best practices in influencer partnerships
• Agile and organized multitasker who thrives in a fast-paced, client-focused environment
• Finger on the pulse of internet culture, digital trends, and what drives engagement online

Nice to Have

• Experience in health care, or nonprofit sectors
• Background in media relations or content creation across multiple platforms

Qualifications

• Relevant experience in digital marketing, social media, or influencer strategy

Benefits & Perks

• Paid time off (PTO) starting at 3 weeks for new employees - from day one - and growing larger
• 12.5 holidays off with pay
• Eight weeks of paid family leave following the birth or adoption of a child
• Paid time off to volunteer with a charitable organization of your choice
• 100% 401K match for the first 3% you contribute, plus 50% match of the next 2%
• Comprehensive health plan with HSA
• Free access to a financial planner
• Work from Columbus, Ohio including some hybrid work opportunities
• Opportunity to collaborate in a multimedia studio