Digital Media Content Specialist
Snap-on
Job Description
About the Role
As part of the Snap-on Tools team, you'll be joining an extraordinary company that has been the industry standard for over 100 years! People know Snap-on for the quality of our products, but we know that it is the passion and character of our people that make our company a global leader. With our diverse talents and deep pride in the Snap-on family of brands, we drive innovation and create value. We work hard together. We grow together. We are one Snap-on team. Working With Snap-on has Benefits!! Company-paid benefits include: Paid time off, vacation and paid holidays Market competitive compensation Retirement programs including 401(k) Plan with matching employer contributions Employee Stock Purchase Plan - annual optional enrollment period Basic dental, Basic life, Basic accidental death and dismemberment coverage Short term and long-term disability, Employee Assistance Program Business travel accident insurance Other health education programs, including smoking cessation, annual wellness screening and seasonal flu shot Bonus, incentives depending on position and level Base pay progression through lateral & promotional development on both managerial and technical career paths Tuition Assistance Plan Snap-on is rooted in the dignity of work. From our founding 100 years ago, we have been dedicated to this timeless principle. We celebrate this work and we celebrate our customers, the makers and the fixers, who perform day in and day out to move the world forward. Snap-on continually strives to be an employer of choice and offers a Great Place to Work.
Key Responsibilities
- Create, design, and write relevant content for Snap-on branded social media platforms, including Instagram, Facebook, Twitter, Snapchat, and TikTok.
- Create/edit video/animate content or create static content via Adobe Creative Suite.
- Produce videos in high quality and lower organic quality to meet the needs of all social platforms.
- Provide social media coverage at events such as the yearly tool show and key races within the race program (NASCAR, IndyCar, NHRA).
- Create social assets appropriate for specific channels and brand initiatives.
- Provide social listening and monitoring of social channels.
- Assist in maintaining private Facebook groups.
- Engage customers by following, liking, and interacting with their posts in a genuine and authentic way.
- Assist in overall management of Snap-on social channels.
- Manage content of user-generated content (UGC).
- Travel as needed to obtain content for business goals and work flexible hours when required.
Requirements
- Bachelor's degree in Graphic Design, Videography, Marketing or Communications.
- 2-5 years of experience in managing a brand's social media accounts.
- Experience in creating video content and comfortable being in front of the camera if necessary, representing a brand (Instagram Reels and/or TikTok).
- Knowledge of content creation including graphic design, writing, and video presentations.
- Excellent eye for detail and design.
- Adaptability and ability to work with a team to meet milestones and complete projects on time.
- Solid understanding of brand identity, market trends, and consumer behavior.
- Advanced skills in Microsoft Office, PC & Mac Operating Systems.
- Videography and photography skills.
- Excellent listening and interpersonal skills and ability to develop and maintain positive relationships.
- Experience with creating videos and graphic designs.
- Preferably experience with Adobe Creative Suite and Canva.
- Knowledge of developing and testing new content ideas to engage audiences.
- Experience using social media scheduling platforms such as Hootsuite or similar.
Nice to Have
- Any additional digital marketing experience.
Job Details
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About Snap-on
Website
snapon.com
Location
Kenosha, WI
Industry
Saw Blade and Handtool Manufacturing
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