Digital Media Manager

About the Role

Key Responsibilities

• Lead strategy, planning, and execution of digital and social content for NYC Votes and CFB platforms, translating agency goals into social media and digital campaigns.
• Develop and maintain master and specialized social media calendars aligned with election cycles and strategic priorities.
• Manage influencer campaigns and partnerships, tracking performance metrics and ensuring alignment with messaging strategies and agency objectives.
• Supervise content creation across formats (video, graphics, copy), providing creative direction to internal teams and external vendors while ensuring brand voice and accessibility standards.
• Collect, analyze, and report on digital content performance, providing data-driven insights to optimize campaigns and inform stakeholders.
• Maintain rapid-response workflows to publish timely, relevant content during high-intensity periods, ensuring accurate and accessible information for all audiences.
• Collaborate with cross-functional teams to execute campaigns that engage priority audiences, including youth voters, voters with disabilities, LOTE communities, and justice-impacted voters.
• Ensure all content meets accessibility, inclusivity, and language access standards.

Requirements

• Understanding of platform-specific best practices for Instagram, X, Facebook, LinkedIn, YouTube, Reddit, and other emerging digital channels.
• Knowledge of engagement metrics, performance benchmarks, and methods to evaluate content effectiveness.
• Knowledge of master and specialized content calendars and content planning around elections and organizational goals.
• Understanding of how to identify, segment, and grow digital audiences, and design strategies to effectively engage diverse community groups.
• Knowledge of content accessibility (e.g., WCAG), plain language requirements, multilingual communication, and nonpartisan messaging standards.
• Ability to evaluate content performance, interpret KPIs, and make data-driven recommendations.
• Ability to manage multiple campaigns and content calendars under tight deadlines.
• Ability to design content and strategies that effectively reach and engage priority audiences.
• Ability to anticipate operational issues and implement solutions efficiently.
• Leadership and supervision skills to guide team members and external vendors.
• Strong communication skills to convey strategy, guidance, and performance insights.

Nice to Have

• Bachelor's degree in communications, journalism, marketing, public policy, or a related field; advanced degree or equivalent professional experience.
• 2-4 years of experience in social media management, digital content strategy, or cross-channel campaign execution.
• Proven ability to develop content for diverse and multilingual audiences, with an understanding of accessibility and language access best practices.
• Familiarity with New York City government, civic engagement initiatives, or voter education.
• Proficiency in Spanish, Bangla, Chinese (Mandarin or Cantonese), or Korean.

Qualifications

• Bachelor's degree in relevant fields or equivalent professional experience.
• 2-4 years of experience in social media management or digital content strategy.
• Experience developing content for diverse and multilingual audiences with accessibility considerations.

Benefits & Perks

• Generous medical benefits (including dental and vision), retirement, tuition reimbursement, and additional ancillary benefits.
• Flexible and hybrid work schedule.
• Opportunities for career development, leadership training, and wellness programs.
• Potential eligibility for federal loan forgiveness programs and state repayment assistance programs.