Digital Media Manger-Temporary 7 months

About the Role

Key Responsibilities

• Contribute to the Marketing Content Calendar with projected digital campaigns and content throughout the year.
• Serve as the master user of Hootsuite for Del Oro; take ownership of all social media content and scheduling.
• Integrate national and territorial content/campaigns into the website and social media platforms.
• Implement marketing content across Del Oro websites and social media channels.
• Maintain communication of digital marketing activities with the field and consult with officers on their digital needs.
• Create engaging text, images, and embedded video content to increase website and social traffic.
• Develop an optimal posting schedule based on web traffic and engagement metrics.
• Suggest new ways to promote Army programs and attract donors.
• Use Adobe Create Suite and other graphics software to edit photos and create graphics for website and social media posts.
• Monitor social media accounts for inappropriate content and facilitate online conversations with followers and donors.
• Work with various teams to create custom email marketing campaigns and track email program performance.
• Serve as the primary user of Classy for digital fundraising campaigns, including creating new campaigns and managing appeal codes.
• Keep the Del Oro section of SharePoint updated.
• Research audience preferences and current trends, maintaining Google Trends reports.
• Track Google Analytics and social media analytics, providing necessary digital metrics.
• Design social media posts to engage readers and support digital fundraising efforts.
• Stay current with changes in social media platforms to ensure maximum effectiveness.
• Serve as backup for Senior Marketing Manager in creating print marketing materials and managing the website.
• Communicate with donors via social media and email to repair relationships if needed.
• Respond to queries from donors on social media and email.
• Assist with planning and executing large events, including the Annual Luncheon and Helping Handbags.
• Work with community groups and vendors to build awareness and attract participation for events.

Requirements

• Bachelor's Degree in marketing, Business, or Communications preferred; relevant work experience covering essential duties required.
• Proven skills in working in a computer network environment.
• Proficiency with Microsoft Office and Adobe Creative Suite.
• Experience with email marketing tools such as MailChimp and website editing tools like WordPress preferred.
• Experience with HTML/CSS preferred.
• Knowledge of social media and website analytics and reporting.
• Proficiency with fonts, graphics, and visual layout.
• Ability to understand, follow, and give oral and written instructions.
• Ability to create and give presentations or speeches.
• Basic math skills including addition, subtraction, multiplication, and division, with understanding of ratios and percentages.
• Strong administrative and interpersonal skills.
• Organized, flexible, self-motivated, and able to work under pressure and within tight deadlines.
• Ability to work independently and as part of a team.
• Valid California Driver's License, pass all required driver safety tests, and be insurable in California.
• Must be at least 21 years of age.

Nice to Have

• Certification in Google Analytics.

Qualifications

• Bachelor's degree in marketing, Business, or Communications.
• Minimum of 2 years experience in social media marketing.

Benefits & Perks

• Hourly rate of $30 for 16 hours per week.