Digital Media Performance and AdTech Specialist, Marcom

About the Role

Key Responsibilities

• Managing a multimillion dollar budget, optimizing media spend to achieve constant improvements in campaign goals.
• Owning the learning agenda, that includes creative and incrementally tests spanning multiple countries and lines of business.
• Building a strong partnership with our global media agency sharing in the opportunity to be creative and effective.
• Staying ahead of new ad tech and search platforms, behaviors as our media landscape continues to quickly evolve.
• Identifying insights and performance metrics to continuously optimize campaigns and drive strategic decision-making.
• Briefing and supporting our media teams globally in their efforts to implement or replicate their local campaigns.

Requirements

• At least 10 years of experience in media advertising plus familiarity with retail or e-commerce media.
• Experience in initiating, briefing and executing effective performance campaigns specifically across search and Amazon.
• Deep understanding of digital ad tech, keyword and bid strategies across various ad platforms.
• Experience partnering cross-functionally with teams and third-party vendors to ensure innovative media strategies.
• Experience managing large media budgets and negotiating and securing favorable media placements that align with business objectives.
• Experience in developing, managing and analyzing online promotion campaigns.

Nice to Have

• Proven experience in implementing A/B testing strategies for ad creatives, audiences or platforms, improving conversion or engagement rates.
• Experience in audience and media planning with extensive knowledge in performance media analytics.
• Ability to move between broad strategic alignment to deep specific approaches depending on the audience.
• Provide thought leadership in emerging ad technology.
• International media planning or buying experience.
• Strong analytical skills with the ability to influence using data.
• Entrepreneurial mindset, with the ability to thrive in demanding situations with minimum supervision.
• Comfort in a creative environment or organization.

Qualifications

• 10 years of experience in media advertising.
• Familiarity with retail or e-commerce media.
• Experience in executing performance campaigns across search and Amazon.
• Deep understanding of digital ad tech, keyword, and bid strategies.
• Experience managing large media budgets and negotiating media placements.

Benefits & Perks

• Base pay range between $182,600 and $274,500, depending on skills, qualifications, experience, and location.
• Opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs.
• Discretionary restricted stock unit awards and the ability to purchase Apple stock at a discount via the Employee Stock Purchase Plan.
• Comprehensive medical and dental coverage.
• Retirement benefits.
• Range of discounted products and free services.
• Reimbursement for certain educational expenses, including tuition.
• Potential eligibility for discretionary bonuses or commissions and relocation benefits.