Digital Media Specialist

About the Role

Key Responsibilities

• Manage the development of externally facing marketing content, including interpreting messaging briefs and inputs from marketing stakeholders.
• Ensure messaging frameworks, differentiators, and buyer personas are accurately showcased.
• Support brand awareness campaigns and execute account-based marketing programs in paid and organic channels.
• Create compelling, brand-aligned content for social media platforms, including copy, images, videos, and newsletters.
• Manage the social media content calendar and schedule posts using social media management tools.
• Maintain and update Logility's LinkedIn profile and empower internal team members to promote the brand.
• Monitor and engage with followers across platforms by responding to comments, mentions, and messages.
• Track, analyze, and report on organic social media performance metrics, conduct A/B testing, and refine strategies.
• Collaborate with marketing and other departments to align social media efforts with broader campaigns.
• Assist in the planning and execution of targeted ABM campaigns across platforms such as LinkedIn Ads, Google Ads, and programmatic tools.
• Collaborate with sales and marketing teams to define target account lists and personalized messaging.
• Support campaign setup, audience segmentation, and performance tracking.
• Analyze campaign data and provide insights to improve ROI.
• Support digital copy creation including in-mails, ads, and sales enablement materials.
• Assist with ABM-focused initiatives such as field events, targeted email campaigns, and personalized landing pages.

Requirements

• 2-4 years of experience in digital marketing, with a focus on B2B and/or ABM.
• Proven experience managing organic social media channels for a brand.
• Familiarity with paid media platforms (LinkedIn Ads, Google Ads, etc.).
• Exceptional writing skills and strong communication and project management abilities.
• Experience using analytics tools.

Nice to Have

• Experience in the supply chain or SaaS industry.
• Graphic design or video editing skills (Canva, Adobe Suite).
• Knowledge of SEO and content marketing strategies.
• Experience using Marketo, SalesForce, BrandWatch, Copilot.