Digital Media Specialist - Contractor

About the Role

Key Responsibilities

• Manage relationships with external media agency to ensure alignment with MSC Cruises' marketing strategies and objectives.
• Plan, execute, and oversee digital marketing projects from conception to completion, ensuring all deliverables are met on time.
• Manage priorities and timelines for Media Team across internal and external workstreams.
• Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of digital marketing efforts.
• Oversee weekly reporting calls & channel deep dives with agency teams.
• Collaborate with agency to provide optimization and test & learn recommendations.
• Generate executive summaries and reports to communicate performance to stakeholders.
• Lead all aspects of the affiliate marketing program including agency management, recruitment, and performance.
• Collaborate with internal and external stakeholders to coordinate the implementation and maintenance of Media Pixels & Conversion APIs.
• Partner with internal teams and product feed providers to generate and maintain product feeds for ad platforms.
• Gather and disseminate creative and technical specs for all paid media campaigns.
• Oversee trafficking of creative assets for media campaigns, ensuring timely delivery and proper implementation.
• Manage Paid Search & Affiliate copy to ensure compliance and alignment with promotional strategy.
• Process invoices from Media Partners to ensure accuracy and timely payment.

Requirements

• Self-starter with strong planning and organizational skills.
• Detail-oriented with the ability to thrive in a fast-paced environment.
• Strong analytical skills and advanced knowledge of Excel.
• Knowledge of Paid Media & Web Analytics Platforms including Meta, Google Ads, SA360, DV360, DCM, Yahoo DSP, TikTok, Pinterest, Reddit, Snapchat, Bing, Google Analytics, and Adobe Analytics.
• Proven understanding of the affiliate space and familiarity with all affiliate partner types (editorial, cashback, card-linked offers, strategic brand partners, etc.) and how to optimize partnerships.
• Proficiency in affiliate marketing tools and platforms (Rakuten Advertising preferred).
• Digital media planning experience at an Ad Agency and/or in-platform hands-on digital campaign management.
• Must be a US Passport holder or US Permanent Resident.

Nice to Have

• Experience with digital media planning at an Ad Agency and/or in-platform campaign management.

Qualifications

• US Passport or US Permanent Resident.

Benefits & Perks

• Competitive salary estimated between $75.2K - $91.8K annually.