Digital Media Strategist

About the Role

Key Responsibilities

• Maintain and execute a dynamic social media calendar in coordination with the Content Strategy Manager.
• Create and publish original, high-quality, and brand-aligned content for social platforms to inform, mobilize, and engage audiences.
• Monitor and respond to audience interactions to foster online community and dialogue.
• Track performance metrics across platforms and use data to refine tactics for reach, engagement, and impact.
• Attend events, community actions, press conferences, and other key moments to document ACLU-SDIC's presence through photography and video.
• Capture visuals that reflect impacted communities, partner organizations, and frontline advocacy.
• Keep the ACLU-SDIC website current, user-friendly, and engaging through content updates and design enhancements.
• Ensure web content is visually compelling, well-organized, and accessible.
• Design visual content such as graphics, infographics, quote cards, and videos for digital campaigns.
• Produce high-quality videos from concept through post-production, including shooting, editing, and finalizing for multiple formats.
• Maintain a consistent visual identity aligned with ACLU brand guidelines across all digital and multimedia products.
• Support the creation and upkeep of branded design templates and visual standards.
• Maintain an asset archive/library for photos, videos, graphics, and other visual content.
• Ensure consistency, accuracy, and visual cohesion across all digital content.
• Help maintain internal systems and tools for content production and scheduling.
• Provide basic troubleshooting support and technical assistance for virtual events and digital outreach.

Requirements

• 3 years of experience in digital communications, social media management, or multimedia production—preferably in a nonprofit, advocacy, or campaign setting.
• Proven ability to develop and execute strategic social media content that drives engagement and organizational goals.
• Familiarity with social media analytics tools (e.g., Meta Insights, Sprout, Hootsuite, native analytics) and ability to translate data into insights.
• Experience managing websites using CMS platforms such as WordPress or Drupal.
• Basic knowledge of paid social advertising strategy and implementation.
• Strong proficiency in visual content creation tools such as Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, InDesign), Canva, or similar platforms.
• Demonstrated experience with photography and videography, including shooting, editing, and delivering final products for digital use.
• Excellent writing, editing, and storytelling skills with a strong grasp of voice, tone, and narrative in values-based communications.
• Strong understanding of branding, accessibility, and cultural competency in communications.
• Highly organized with strong time management skills and the ability to juggle multiple priorities in a fast-paced, deadline-driven environment.
• Ability to travel and attend community events, rallies, and actions, including occasional evenings or weekends.
• Deep commitment to equity, inclusion, and the mission of the ACLU.

Nice to Have

• Fluency or proficiency in Spanish or another language commonly spoken in San Diego or Imperial Counties.
• Experience working with or within communities directly impacted by civil liberties and civil rights issues.
• Familiarity with accessibility standards for digital content (e.g., alt text, captions, color contrast).
• Cultural competencies including awareness of one's own cultural identity, understanding of racial justice, and ability to work across diverse identities and experiences.

Qualifications

• Experience in digital communications, social media management, or multimedia production.
• Proficiency with social media analytics tools and CMS platforms.
• Skills in visual content creation, photography, and videography.
• Strong storytelling, writing, and editing skills.
• Ability to manage multiple priorities and work in a fast-paced environment.
• Willingness to travel and attend community events.

Benefits & Perks

• Salary range of $82,500 - $85,000, determined by experience and skills.
• Four weeks paid vacation.
• 17 office holidays.
• 100% medical, vision, and dental insurance for staff and their families.
• Life and long-term disability insurance.
• Gender-affirming care.
• Flexible spending accounts.
• EAP support.
• 401(k) plan with employer match and immediate vesting.