Digital Online SEO/SMM Specialist

About the Role

Key Responsibilities

• Updating the website
• Taking care of newsletters and email mailings
• Managing and analyzing social media platforms including Facebook, Twitter, Instagram, YouTube, and LinkedIn
• Managing some digital advertising campaigns hands-on and working with vendors for others
• Project managing campaigns, meeting deadlines, and ensuring high conversion rates
• Performing research on SEO optimization and implementing changes accordingly
• Setting up and dispatching e-communications such as newsletters, mailers, and invitations to various databases
• Uploading marketing emails to email marketing tools, connecting links and trackers
• Liaising with brand managers and suppliers to develop marketing initiatives
• Staying informed of industry and new media tools/opportunities
• Developing and fostering strong relationships with internal teams, service providers, and agencies
• Creating monthly e-marketing campaigns, including researching content, writing copy, sourcing images, designing layouts, obtaining client approvals, and overseeing testing and sending of newsletters and event invites

Requirements

• Experience managing and running both B2B and B2C digital marketing campaigns on various budgets
• Experience with website updates and content management
• Strong skills in social media management and analysis
• Experience with SEO research and implementation
• Ability to create and manage email marketing campaigns, including content creation and technical setup
• Strong reporting and analytics skills
• Ability to liaise effectively with vendors, stakeholders, and internal teams

Nice to Have

• Experience with Adobe Creative Suite for creative design
• Experience with website design