Digital Optimization Manager

About the Role

Key Responsibilities

• Plan & implement optimization and personalization digital campaigns, including defining test strategy, goals, ROI, tracking metrics, sample size, and campaign duration in partnership with cross-functional teams.
• Contribute to and work from a testing roadmap to ensure campaigns are run on time and without conflict.
• Lead A/B testing process from intake to feasibility, creation, analysis, and recommendations.
• Proactively communicate project status and lead deliverable/launch expectations with all partners.
• Collect and analyze data from multiple sources to evaluate success, develop insights into customer behavior, and assess campaign effectiveness.
• Communicate optimization program results to a broad audience including partners and executives.
• Promote a culture of testing and optimization within the department and across the company.
• Evangelize the business value of Optimization/Personalization and its contributions to business goals and customer satisfaction.

Requirements

• Bachelor's Degree in Computer Science, Marketing, UX/design or equivalent degree.
• 2-4 years of experience in fast-paced, high-volume organizations.
• 2-4 years managing optimization projects for large-scale e-commerce or content marketing sites.
• Project management skills to run multiple projects in highly-matrixed organizations.
• Skilled in Agile, Kanban and Lean methodologies.
• Experience in development and management of workforce management plans.
• Subject matter expertise in digital optimization methodology with understanding of statistics related to hypothesis testing.
• Strong analytical skills to measure, analyze, and report on KPIs and translate data into insights.
• Experience with enterprise Web Analytics tools such as Adobe Analytics and targeting capabilities in Optimization tools, including DMPs like Adobe Audience Manager.
• Advanced knowledge of Digital Optimization A/B testing tools (Adobe Target preferred).
• Experience working with websites, social media, and email campaign platforms.
• Strong knowledge of digital marketing or e-commerce.
• Comfortable with web basics such as JavaScript, CSS, jQuery, Angular, and HTML; able to troubleshoot using Browser Developer tools.

Nice to Have

• Skilled in development and management of workforce management plans.
• Experienced in Agile, Kanban and Lean methodologies.

Qualifications

• At least 18 years of age.
• Legally authorized to work in the United States.

Benefits & Perks

• Competitive base salary and compensation package including annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches.
• Medical, dental, and vision insurance.
• Flexible spending account, paid time off, up to 12 paid holidays.
• Paid parental and family leave, family building benefits, back-up care, childcare subsidy, tuition assistance, college coaching.
• Short- and long-term disability, voluntary AD&D, accident, life, and disability insurance.
• Voluntary long-term care insurance.
• Mobile service & home internet discounts, pet insurance, transit programs.
• Opportunities for career growth and development.