Digital PR Specialist

Better Collective Sweden

New York, NY

Full Time

Mid Level

24 days ago

Job Description

About the Role

Better Collective is a global sports media group, attracting over 400 million monthly visits across our portfolio of leading brands - including AceOdds, HLTV, The Nation Network, Action Network, Futbolsites, and more. We're on a mission to make sport more exciting, accessible, and engaging for fans around the world. With our innovative approach and fan-first mindset, we're redefining how sports content is experienced and shared. We operate in a fast-growing, collaborative environment where ideas are encouraged and where you'll help shape the future of sports media. We value respect, creativity, and a sense of enjoyment in what we do, providing opportunities to grow and celebrate successes together.

Key Responsibilities

Ideate and create PR campaigns to increase brand awareness and generate high-quality backlinks across Better Collective North America brands: Action Network, RotoGrinders, VegasInsider & Canada Sports Betting
Provide regular topic recommendations for new digital PR campaigns based on industry and competitive research
Write relevant and entertaining content to be pitched to third parties for link building purposes
Use tools such as Muck Rack to build an outreach contact list of journalists, media sites, bloggers, and other relevant parties to secure campaign pitch opportunities
Track and report on individual PR campaigns to showcase their effectiveness in acquiring backlinks to BC sites
Work across SEO, content, and design teams to ensure quality deliverables
Stay 'in-tune' with the world of sports to identify and capitalize on breaking news and trends to ensure that BC stays ahead of the competition
Support the North American Digital PR Team Lead as needed

Requirements

Someone who lives and breathes sports, understands the power of a good story, and knows how to turn data into headlines
Experience in leading creative PR campaigns that build brand awareness and earn backlinks
Ability to conduct industry and competitive research to inform campaign topics
Proficiency with outreach tools such as Muck Rack or similar platforms
Strong writing skills to craft relevant and entertaining content
Ability to track, analyze, and report on campaign effectiveness
Collaborative mindset to work effectively with SEO, content, and design teams
Stay informed about sports news, trends, and breaking stories

Nice to Have

Experience working in digital PR within the sports or media industry
Knowledge of SEO strategies and link-building techniques
Familiarity with media outreach tools and platforms

Working at Better Collective Sweden

We operate in a fast-growing, collaborative environment where ideas are encouraged and where you'll help shape the future of sports media. We value respect, creativity, and a sense of enjoyment in what we do, providing opportunities to grow and celebrate successes together.

Apply Now