Digital Products Manager

About the Role

Key Responsibilities

• Manage SCI Funeral and Memorial Planning Site by identifying and managing onsite enhancements, gaining consensus across teams, drafting business requirements, prioritizing features, optimizing user experience, managing content and design development, and ensuring timely releases of these enhancements
• Direct both internal and external teams to accomplish this objective
• Evaluate and contribute to information design and content organization; work with UX partners to develop wireframes and user flows; oversee user testing/research
• Ensure legal and editorial approval workflow for content creation
• Work with the Brand Marketing team to ensure a consistent look, feel, and voice throughout all digital products and services
• Identify and act upon opportunities for improvement on existing site functionality
• Research site issues and resolve or prioritize the resolutions efficiently
• Project manage the enhancements to ensure timely delivery
• Keep current with emerging web technologies and best practices in usability and design
• Drive site traffic and analyze results and marketing plans continuously to ensure optimization; develop reports to communicate findings with leadership
• Oversee online products and services and identify new service offerings
• Develop quantifiable goals for each product/service and oversee steps to accomplish them
• Manage the development of KPI reports and share with leadership regularly
• Establish and maintain strategic online partnerships
• Lead meetings with marketing, products, legal, third-party providers, etc., to evaluate performance and identify changes
• Partner with digital team members and external partners to drive traffic and improve click-thru/purchases
• Oversee A/B testing and multivariate testing to optimize results
• Create and manage SLAs to ensure customer satisfaction
• Consider and test other online product and service initiatives
• Manage staff including performance management, development, coaching, salary planning, succession planning, hiring, and disciplining
• Establish annual goals supporting department and company objectives
• Manage staff workload, priorities, and deadlines, renegotiating as needed
• Ensure ongoing staff training on processes, procedures, and policies

Requirements

• Bachelor's Degree in Digital Marketing, E-Commerce, Industrial Design or related field
• At least nine (9) years' developing digital products/services and e-Commerce experience
• Experience with content management systems and integration with ecommerce platforms
• Experience managing company-wide projects, stakeholders, leading meetings, developing project plans, and delivering on time and within budget
• Knowledge of outbound targeted campaign planning and execution for B2C
• Understanding of coding principles and web technologies
• Experience with SEO and conversion strategies
• Analytical and business acumen; quick to recognize trends and revenue opportunities
• Clear and articulate verbal and written communication skills
• Ability to delegate, manage, and prioritize work of others and self-manage workload in a dynamic environment

Nice to Have

• Experience in the funeral and memorial planning industry
• Experience working with UX teams and developing wireframes and user flows