Digital Sales - Senior Analyst

About the Role

Key Responsibilities

• Build a healthy pipeline by creating email drip campaigns and emailing prospective clients about Avanade.
• Review, qualify, and nurture leads from marketing or partners for further development.
• Engage buyers through relevant channels such as digital content, social media, campaigns, and email to move them through the buyer journey into a qualified lead.
• Pursue and convert leads to opportunities to build $10 million in pipeline opportunities per fiscal year.
• Deliver industry insight, manage customer objections, and suitably position sales plays to maximize sales.
• Research accounts and identify key contacts and sales opportunities.
• Follow and analyze industry trends to identify selling opportunities at prospective accounts.
• Develop prospect intelligence including company background research and other lead information.
• Enter, update, and maintain CRM information on leads, prospects, and opportunities.
• Maintain market knowledge including competitive products, pricing, and policies.
• Maintain data quality and confidentiality for all clients.
• Analyze campaign performance and optimize strategies for better lead generation and conversion.
• Provide actionable insights and recommendations to improve marketing and sales efforts.
• Develop advanced segmentation and targeting strategies for email campaigns.
• Mentor junior analysts and provide guidance on data management and lead nurturing.
• Coordinate with industry and digital sales leads to align efforts.
• Establish and maintain relationships with main partners, reach out, and co-sell on prospective accounts.
• Collaborate with strategic partners to align joint marketing and sales initiatives.
• Ensure follow-up by passing leads to appropriate team members with suitable calls to action.

Requirements

• 2+ years of experience in digital marketing, demand generation, or sales, with a proven track record of achieving sales targets.
• Ability to complete 5 of the following technical certifications within 3 months after joining or have them completed prior to hire: Microsoft 365 fundamentals, Dynamics 365 CRM fundamentals, Azure fundamentals, Data fundamentals, Security Fundamentals, Dynamics 365 ERP fundamentals.
• Strong customer focus, tech savviness, data analytics skills, action-oriented mindset, interpersonal savvy, and effective communication skills.
• Experience supporting the sale of technology.
• Good relationship management skills.
• Demonstrated excellence in analytical skills, with the ability to read, understand, and analyze data to provide insights.
• Ability to leverage networks and use a CRM system effectively.
• Comfortable thriving in a high-volume setting.

Nice to Have

• Experience with digital marketing tools and platforms.
• Experience working with strategic partners such as Microsoft, Sitecore, Databricks, and Adobe.
• Experience in account planning and revenue forecasting.

Qualifications

• Minimum 2 years of experience in digital marketing, demand generation, or sales.

Benefits & Perks

• Opportunity to work for Microsoft's Global Alliance Partner of the Year (14 years in a row).
• Minimum 80 hours per year for training and paid certifications.
• Real-time access to technical and skilled resources globally.
• Dedicated career advisor to encourage growth.
• Engaged and helpful coworkers.
• Base salary range of $65,000 - $70,000.
• Various employee benefits as detailed on Avanade's website.