DIGITAL STRATEGIST

About the Role

Key Responsibilities

• Manage content and design efforts on cviog.uga.edu and other Institute of Government web properties.
• Develop, coordinate, and publish engaging website content, including landing pages and intranet materials.
• Design and build new landing pages as needed.
• Implement best practices in Search Engine Optimization and deploy related techniques.
• Provide regular insights and reports on digital performance.
• Lead social media efforts by developing and publishing high-quality content across Facebook, Twitter, and LinkedIn.
• Manage and execute digital content strategy across social channels, including managing content calendar and leveraging analytics to inform strategy.
• Manage analytics and reporting for organic and paid social media campaigns.
• Lead email marketing strategies, manage newsletter production, and optimize campaigns based on engagement data.
• Build, design, and send emails using platforms such as Constant Contact and Mailchimp.
• Manage web development efforts, including maintaining and assessing design and functionality of web properties.
• Work with leadership to prioritize website upgrades and manage vendors for web development projects.
• Support digital advertising efforts by developing marketing collateral, managing campaigns, and analyzing performance metrics.
• Conduct audience research and stay current on web development and digital trends.
• Support content development and marketing efforts for Institute clients, managing projects and advising on digital marketing best practices.

Requirements

• Requires at least a baccalaureate degree in the field.
• Professional experience in marketing, advertising, communications, or related field.
• Experience managing social media channels such as Facebook, Twitter, and LinkedIn.
• Experience with email marketing platforms like Constant Contact and Mailchimp.
• Strong project and content management skills.
• Excellent organizational, analytical, and problem-solving skills.
• Experience with digital metrics and data analysis, including Google Analytics.
• Knowledge of search engine optimization (SEO).
• Knowledge of web development and basic front-end HTML and scripting.
• Ability to work collaboratively in a team-oriented environment.
• Ability to develop visual assets for digital platforms.
• Experience with Adobe Creative Suite.
• Knowledge of web accessibility standards.

Nice to Have

• Experience with web accessibility and SEO.
• Knowledge of front-end web development and coding such as JavaScript, HTML, and CSS.

Qualifications

• Minimum of a baccalaureate degree in the relevant field.

Benefits & Perks

• Retirement plan (TRS or ORP).
• Retirement plan.
• Benefits eligible.
• Normal business hours are Monday through Friday, 8-5.
• Salary commensurate with experience.