Digitial Media Specialist

About the Role

Key Responsibilities

• Collaborates with Manager of Marketing on the creation of social media content calendar (organic and paid marketing campaigns) for Facebook, Instagram, YouTube, LinkedIn, and TikTok.
• Responsible for the social media marketing content calendar, scheduling, and managing social media content utilizing scheduling and planning tools.
• Develops content and creates clear calls-to-action that facilitate engagements for both organic and paid campaigns across all product line segments.
• Crafts compelling post and ad copy that aligns with the company's marketing campaigns, voice, objectives, and target audiences.
• Researches social media trends and analyzes metrics to optimize the social media post creation process.
• Assists with creation, selection, and assembly of images and graphics for social media posts.
• Coordinates with the Manager of Creative Services & Graphic Design to ensure content is consistent with Brand Identity guidelines.
• Produces social media video content by repurposing existing footage.
• Coordinates and collaborates with Graphic Designers/Videographers for social media-specific assets.
• Develops, implements, and manages paid social media campaigns across Facebook, Instagram, and LinkedIn using Meta Ads Manager and LinkedIn Campaign Manager.
• Coordinates the company's Google Business Profiles.
• Sets campaign priorities, geofencing parameters, SMS, manages budgets, conducts A/B testing, researches new target audiences, and tracks KPIs/metrics.
• Uploads and optimizes YouTube video content.
• Coordinates on-page, off-page, and technical SEO best practices, with an emphasis on local SEO for multi-locations.
• Performs keyword research and content optimization for high-intent, service-based searches.
• Uses geo-targeted content strategies to build backlinks for industry-specific directories and publications.
• Oversees social customer service for brand pages and company-owned social channels.
• Defines and creates reputation management campaigns for large markets within PEI.
• Manages Facebook groups and other assigned groups, including social customer service, content sharing, contest development/execution, and group management duties.
• Utilizes social channels to monitor KPIs and competitive intelligence.
• Prepares detailed reports on campaigns, analytics, and insights for internal teams.
• Leverages SEO tools like Google Search Console, Google Analytics, SEMrush, Ahrefs, or Moz for campaign tracking and analysis.
• Supports development of strategies to grow social media channels, followers, and engagement.
• Develops and executes social media campaigns to drive awareness and manage brand reputation.
• Works with internal teams to align social media components with overall campaign goals.
• Researches new trends, ideates new campaigns, and identifies new opportunities.
• Conducts competitor analysis and brand studies to identify growth opportunities.
• Researches internal display panel options and content strategy.

Requirements

• Bachelor's degree in Marketing, Communications, Digital/Social Media, or applicable field.
• 5+ years of experience in digital marketing, particularly in developing and executing social media strategies, growth development, community management, and social customer service.
• Experience or knowledge of design, architecture, engineering, construction, or related professional services industry is a plus.
• Minimum of 5 years of experience using Meta Ads Manager.
• Proven ability to work collaboratively as a team and independently.
• Strong organizational skills and ability to multi-task within tight timeframes.
• Proven track record in social community management and customer service.
• Strong writing, editing, and analytical skills with attention to detail.
• Experience with social media monitoring and scheduling tools.
• Excellent interpersonal skills and ability to work with diverse teams.
• Thorough knowledge of Google Analytics, Google Business/Sites, social scheduling/monitoring tools, Microsoft Office.
• Fluency in English.

Nice to Have

• Experience with design, architecture, engineering, construction, or related professional services industry.
• Experience with project management software like Monday.com or equivalents.
• Knowledge of AI tools such as OpusClip and ChatGTP, Microsoft Co-pilot, Perplexity, or Beautiful AI.
• Experience with CRM systems like Salesforce or Deltek.
• Proficiency with Adobe Creative Suite and Canva.
• Video editing experience.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital/Social Media, or applicable field.