Dir, Social Media
Adobe
Job Description
About the Role
Changing the world through digital experiences is what Adobe's all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! The Director of Adobe Express Social Strategy is a subject matter authority and leader responsible for shaping cohesive social marketing vision for Express that spans owned, earned, paid, and influencer channels with the goal of making Express known across social platforms as the go-to creative tool for creating standout content quickly and easily.
Key Responsibilities
- Develop and implement comprehensive social marketing programs in collaboration with cross-functional teams, including Product Marketing, Product Management, Brand, Communications, and Community.
- Serve as the primary point of contact for integrating social strategies into larger marketing plans.
- Drive platform/channel strategies to achieve brand consistency and maximize audience engagement across platforms such as Instagram, X/Twitter, LinkedIn, Pinterest, Meta, TikTok, and YouTube.
- Pioneer innovative and new approaches to social marketing designed to drive awareness and product trial/use.
- Lead go-to-market strategies for product launches, balancing paid, owned, and earned media efforts.
- Coordinate influencer marketing strategies, cultivating relationships with key creators to amplify campaigns; Establish and uphold standard process for influencer management, including contracting, scope, and performance measurement.
- Partner with Growth & Measurement teams to assess the success of social and influencer initiatives, optimizing for return on investment and business impact.
- Lead and mentor a team, fostering a culture of creativity, partnership, and accountability.
- Supervise social media and influencer budgets, ensuring efficient allocation to achieve campaign goals.
- Stay ahead of social media trends and platform innovations to keep Adobe Express top of mind for social audiences.
Requirements
- BA/BS degree preferred or equivalent work experience.
- Proven experience in social media strategy and program management, preferably in a leadership role.
- Deep understanding of social media platforms, trends, and audience engagement tactics.
- Strong communication and partnership skills to align cross-functional teams and collaborators.
- Demonstrated expertise in overseeing budgets and using data-driven insights for performance optimization.
- Ability to lead, inspire, and develop a high-performing team.
- Analytical mentality with the ability to measure, interpret, and act on performance metrics.
- Forward-thinking approach to identifying and using emerging social media trends and technologies.
Nice to Have
- Experience in social media marketing within the digital or tech industry.
- Knowledge of social media tools and analytics platforms.
- Experience managing large budgets and cross-functional teams.
Qualifications
- Educational background with a BA/BS degree preferred or equivalent work experience.
Benefits & Perks
- Competitive salary range of $146,300 -- $267,600 annually, varying by location and experience.
- Potential eligibility for long-term incentives such as equity awards.
- Comprehensive benefits package (not detailed in the description).
Working at Adobe
Adobe is committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. The company values innovation, collaboration, and staying at the forefront of social media trends to maintain leadership in the digital space.
Job Details
Job Skills
Key skills identified from this job posting
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About Adobe
Website
adobe.com
Company Size
10000+ employees
Location
San Francisco, CA
Industry
Software Publishers
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