Direct Marketing Program Manager

About the Role

Key Responsibilities

• Develop marketing strategies for specific customer and/or product lines within our direct mail and digital channels.
• Accountable for the marketing and profit & loss of the Direct Marketing team product lines: term life, travel accident, and guaranteed issue whole life.
• Formulate campaign strategy, plan, organize, and implement marketing initiatives to reach overall growth goals in marketing share and profit.
• Conduct thorough analysis of customer segment insights to identify key demographics, preferences, and behaviors.
• Utilize data-driven insights to understand customer needs, pain points, and opportunities within each segment.
• Develop and implement targeted marketing strategies for customer segments.
• Collaborate with cross-functional teams to align marketing strategies with overall business objectives.
• Partner with the direct marketing team to develop and execute multi-channel marketing campaigns, including direct mail and digital initiatives.
• Utilize marketing automation tools to analyze campaign results and optimize performance.
• Establish KPIs to measure campaign success at the customer segment level.
• Analyze campaign performance and recommend course corrections to leadership.
• Develop campaign proformas for leadership review and approval.
• Work with Data Analytics, Audience Selection, and Mail Operations teams to validate new programs and creative changes.
• Collaborate with product, sales, and other departments to ensure alignment of strategies.
• Communicate insights and recommendations to stakeholders.
• Conduct campaign kickoff and retro meetings to review results and educate stakeholders.
• Provide creative direction and develop direct mail tactics with agencies, ensuring brand alignment and compliance.
• Implement campaign executions, including new and existing initiatives.
• Assist in preparing annual marketing strategies, business plans, budgets, and sales reports.
• Maintain awareness of industry regulations and competitive environment.

Requirements

• Bachelor's degree in marketing, Business, or a related field preferred.
• 5+ years of proven experience in relevant marketing roles.
• Experience with direct mail and digital marketing channels.
• Strong analytical skills with the ability to interpret quantitative and qualitative data.
• PM21 certification or equivalent experience.
• Insurance marketing experience is a plus.

Nice to Have

• Experience with insurance marketing.

Qualifications

• Bachelor's degree in marketing, Business, or a related field (preferred).
• 5+ years of relevant marketing experience.
• Experience with direct mail and digital marketing channels.

Benefits & Perks

• Enjoy a hybrid work environment that promotes work-life balance.
• Comprehensive medical, dental, and vision coverage starting from your first day.
• Employer 401k match and employer contribution to a pension plan.
• Generous PTO and paid parental leave.
• Opportunities for associate engagement in social programs and community initiatives.