Director, Accident Insurance Direct Marketing Customer Acquisition

About the Role

Key Responsibilities

• Develop and implement creative and data-driven direct marketing strategies to reach and resonate with target customer segments with life insurance offers.
• Analyze market trends, customer insights, and competitive intelligence to inform and optimize product marketing strategies.
• Partner with internal research team to inform learning objectives for direct marketing programs.
• Lead a team of direct reports in collaboration with dedicated analytics resources to deliver on sales and profitability goals for life insurance products.
• Plan and execute the development of creative strategies for direct mail and digital campaigns including creative briefs, concept development, and creative approvals.
• Collaborate with cross-functional teams to ensure seamless integration of direct marketing initiatives with overall marketing plans.
• Work closely with the marketing operations team on the execution of campaigns developed in support of your dedicated product line.
• Liaise with internal marketing and brand teams to ensure alignment with brand guidelines.
• Manage external creative agencies to develop new creative treatments for testing across customer segments and product lines.
• Partner with key stakeholders across the enterprise to ensure marketing approaches align with enterprise strategies including product, sales, and member services.
• Work closely with the product organization to identify opportunities to improve offers and inform product development initiatives.
• Utilize analytics tools and performance metrics to measure the effectiveness of direct marketing campaigns.
• Identify areas for improvement and optimization and make recommendations to enhance campaign performance.
• Develop a deep understanding of all analytic and financial measures relevant to life insurance products and campaign performance.
• Manage and allocate budgets effectively, ensuring that direct marketing initiatives deliver a strong return on investment.

Requirements

• Bachelor's degree in marketing, Business, or a related field is a plus.
• 10+ years proven experience in direct mail acquisition marketing, with a track record of successful campaign development and execution.
• Omni-channel marketing experience in the insurance industry preferred.
• Strong project management skills with the ability to manage multiple projects simultaneously.
• Excellent communication and interpersonal skills, with the ability to collaborate with cross-functional teams and external partners.
• Analytical mindset with proficiency in data analysis tools and a focus on results-driven decision-making.

Nice to Have

• Omni-channel marketing experience in the insurance industry

Benefits & Perks

• Hybrid work environment that promotes work-life balance.
• Comprehensive medical, dental, and vision coverage starting from your first day.
• Employer 401k match and employer contribution to a pension plan.
• Generous PTO and paid parental leave to support your family needs.