Director, Activation (Marketing)

About the Role

Key Responsibilities

• Lead the planning, execution, and optimization of integrated marketing campaigns across digital, social, experiential, and retail channels. Ensure each campaign aligns with the brand's strategic vision and effectively engages the target audience.
• Work closely with the Planning and Creative Teams to produce engaging and on-brand marketing assets for various platforms. Develop a robust social media and content calendar that drives continuous engagement, especially on platforms like YouTube, Instagram, and TikTok.
• Collaborate with the Planning Team on product launches, consumer insights, and key messaging. Partner with the Digital Strategy and Media Teams to align on paid media strategies, including influencer partnerships and paid social campaigns.
• Support retail marketing initiatives and ensure brand consistency across in-store activations. Work with Sales and Merchandising teams to create exciting in-store experiences that encourage sales and customer engagement. Responsible for creating bespoke marketing programs that drive retailer-specific activations at top US accounts and sharing learnings and campaigns with global counterparts.
• Engage with fans across social platforms to maintain a loyal community. Partner with the PR Team to identify opportunities for influencer partnerships and media outreach, driving earned media and positive brand sentiment.
• Set KPIs for all campaigns and conduct regular performance analysis. Use insights to adjust strategies and improve effectiveness for future campaigns. Responsible for US forecasting for all brand items and licensed-in partnerships.

Requirements

• Bachelor's degree in Marketing, Business, or a related field (MBA preferred).
• 8+ years of experience in consumer marketing, preferably within the toy, entertainment, or CPG industry.
• Proven track record of executing large-scale marketing campaigns with measurable success.
• Strong experience with social media platforms, influencer marketing, and digital content.
• Ability to lead cross-functional teams and work collaboratively with internal and external stakeholders.
• Budget management experience and excellent analytical skills.
• A creative mindset with a strong sense of the brand identity.

Nice to Have

• Familiarity with global toy or entertainment markets.
• Proficiency with marketing tools and software, such as Google Analytics, Sprout Social, or similar.
• Knowledge of children's digital media regulations, including COPPA compliance.

Benefits & Perks

• Salary range of $145,000.00 - $175,000.00 per year.