Director, Americas Regional E-Commerce Marketing

Cricut

South Jordan, UT

Full Time

Director

4 days ago

Job Description

About the Role

The Director, Americas Regional E-Commerce Marketing will play a pivotal role in shaping Cricut's digital presence across key marketplaces in North America, including Amazon, Walmart, and emerging platforms. This role involves overseeing marketplace strategy, product page optimization, asset development, paid search and display advertising, and strategic partnerships with platform teams to deliver a best-in-class customer experience. The position requires a strategic and creative leader passionate about the crafting space, who thrives on ownership and works effectively in a fast-paced environment. The role collaborates closely with sales, product marketing, and social media teams to ensure brand consistency and impact across all e-commerce channels.

Key Responsibilities

Lead North America marketing strategy development and execution.
Manage DSP marketing agency relationships, budgets, and strategy.
Set up and manage Amazon Search and Display campaigns, optimizing performance and ROI.
Lead marketing and product setup initiatives on Mercado Livre, driving effective positioning and growth in Latin American markets.
Collaborate with and present to the Executive Team on marketing strategy.
Facilitate marketplace strategies across Amazon, Walmart, and other platforms.
Oversee product page setup and management for Amazon.
Own paid media strategy (on- and off-platform) for Amazon, including campaign setup, optimizations, and reporting—partnering with each channel's advertising teams for unique opportunities.
Develop and execute marketing plans aligned with channel-specific sales growth goals.
Create and manage brand store content.
Design and launch custom carousel images, enhanced content (Basic and Premium A+), and other digital assets.
Test and experiment with Amazon marketing tactics (Content A/B Testing, Email Campaigns, Brand Posts, etc.).
Own and launch media strategies for emerging e-commerce platforms.
Partner with internal teams to manage the catalog lifecycle, lead product launches, and ensure Cricut's brand is consistent across all e-commerce platforms.

Requirements

Bachelor's degree in business, marketing, graphic design, or related fields.
10+ years of experience in digital marketing.
6-8+ years of experience with Amazon Vendor Central or Seller Central.
6-8+ years of experience with Amazon Advertising or similar e-commerce advertising platforms.
Extensive experience managing 1P (first-party) retail partnerships, with a strong understanding of forecasting, pricing, supply chain logistics, and retail media performance.
Experience in display and video advertising, including hands-on experience with Amazon DSP and/or OTT advertising across connected TV and streaming platforms.
Photoshop/image design experience strongly preferred.
Experience partnering with cross-functional teams from sales & operations to product & brand marketing.
Previous experience or willingness to learn content management platforms (Salsify).
Strong project management and interpersonal skills; ability to juggle multiple projects and self-prioritize workload.

Nice to Have

Photoshop/image design experience.
Experience with content management platforms like Salsify.

Qualifications

Bachelor's degree in business, marketing, graphic design, or related fields.
10+ years of experience in digital marketing.

Benefits & Perks

Competitive Medical, Dental, and Vision coverage.
401(k) match.
Generous PTO.
Yearly lifestyle stipend to support wellness and passions.
Exclusive employee discounts.

Working at Cricut

Cricut values collaboration, innovation, and a culture built face-to-face, emphasizing the importance of working alongside smart, kind, and creative people. The company celebrates diversity and is committed to creating an inclusive environment for all employees. Cricut is in a phase of transformation, focusing on refining strategy, growing teams, and raising standards across the board. They seek A-players who thrive in dynamic environments, are proactive, accountable, and high-achieving, and who enjoy turning challenges into momentum.

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