Director, Belk Partnership Marketing (Hybrid)

About the Role

Key Responsibilities

• Unify the Co-op and Belk Media network under one core team to maximize revenue, brand visibility, and customer experience
• Build strategy to simplify program integration through a unified platform with clear guidelines and selling tools
• Work with the CMO and cross functional teams, particularly the merchant organization, on the strategic vision and strategy for the Co-Op and Belk Media Network marketing channels to align with global marketing strategies to acquire new customers while retaining and reengaging current customers
• Create and execute Co-op and Retail Marketing Network strategy for Belk, unifying under Belk Partnership Marketing
• Manage vendor communications and strategic selling approaches, while partnering with merchants
• Accountable for account management, campaign planning, execution, and management, budget management, project management, and testing ideation and execution
• Handle multiple projects and deadlines simultaneously
• Explore and develop new ideas to increase customer engagement and sales
• Develop and maintain effective communication with internal and external partners
• Stay abreast of market trends and leverage them for business growth

Requirements

• Bachelor's Degree in marketing or equivalent work experience
• 5+ years of experience leading and building teams
• Strong understanding of retailer and supplier dynamics, including JBPs, co-op marketing, and merchandising
• Experience working with vendors, third parties, and internal business partners to build revenue through the Retail Media Network
• Excellent communication skills, including business writing and strategy communication
• Strong analytics skills with experience analyzing financial, customer, or industry datasets to inform strategy
• Ability to identify key stakeholders' incentives, align goals, and drive progress
• Entrepreneurial spirit with the ability to identify opportunities, develop others, and thrive in ambiguous environments
• Leadership skills in building, leading, and developing high-performing teams
• Project management skills
• Ability to work independently and in a team environment
• Understanding of the retail climate and landscape and its impact on the business
• Experience in a fast-paced environment
• Available and able to travel

Nice to Have

• Experience with retail media and digital marketing channels
• Knowledge of marketing platform tools and technology

Qualifications

• Bachelor's Degree in marketing or equivalent work experience

Benefits & Perks

• Not explicitly specified in the description