Director Brand Activation Foot Locker Europe

About the Role

Key Responsibilities

• Create and lead the Customer Account Marketing Plan, setting marketing and category priorities to meet business and brand KPIs in collaboration with AKA Sales Teams.
• Develop and execute the Customer Brand Activation Plan, coordinating with the Customer's Marketing team to ensure delivery on budget and alignment with the adidas Brand Calendar.
• Attend and help organize senior-level account meetings, providing brand activation or account strategy insights as needed.
• Manage SWB budgets for the relevant AKA Customer in line with Account Marketing plans and seasonal brand priorities.
• Ensure content creation aligns with Europe Digital Content Team and Europe BU Brand Team guidelines.
• Collaborate with EU Consumer Experience/Branded Space team to meet adidas KPIs such as SOS, Sightlines, and creative execution.
• Coordinate with Cluster/Zone Brand teams to ensure Customer Activation Plans complement seasonal Cluster/Zone Brand Activation plans.
• Review and improve the Account Marketing Activation plan for future performance and initiatives.
• Promote cross-team coordination across Europe Omnichannel teams for planning and execution.

Requirements

• Understanding of the European consumer retail environment, including distribution points, market share, competitor ranges, and pricing strategies.
• Working knowledge of WHS Retail activation and Digital activation in a Key Account environment.
• High professional maturity and strong communication skills.
• Strong influencing skills and ability to make fact-based decisions.
• Strong analytical, structured, organized, and process-oriented skills.
• Good business acumen with a broader cross-market/global perspective.
• Ability to work effectively within a team and under pressure.
• Intermediate to advanced skills in MS Office.
• Fluent in English.
• Minimum of 5 years of experience working with European Key Accounts.
• Degree in business administration with a focus on Sales/Marketing.
• Minimum of 12 years of business experience.
• Minimum of 3 years of functional experience with AKAs.
• Minimum of 5 years in management leadership.
• Cross-functional experience in marketing, sales, finance, or operations.
• Industry experience in sporting goods, retail, or consumer goods.

Qualifications

• Degree in business administration with focus on Sales/Marketing.
• Minimum of 12 years of business experience.
• Minimum of 3 years working with AKAs.
• Minimum of 5 years in management.