Director, Brand & Content Marketing

Recharge Payments

Santa Monica, CA

Full Time

Director

190k-250k

3 days ago

Job Description

About the Role

Recharge is simplifying retention and growth for innovative ecommerce brands as the #1 subscription platform. The company empowers brands to easily set up and manage subscriptions, create dynamic customer experiences, and evaluate business performance. Recharge powers over 20,000 merchants serving 100 million subscribers, including well-known brands, and is recognized on the Technology Fast 500 and as a Great Place to Work Certified. The role of Director, Brand & Content Marketing involves leading brand storytelling and creative teams to build a memorable and impactful brand identity.

Key Responsibilities

Define and evolve Recharge's brand identity and narrative across every channel and asset.
Drive full-funnel brand expression, from high-impact hero moments to nuanced microcopy and motion.
Lead, inspire, and scale the Brand team—including writers, campaign managers, and content producers—focusing on excellence, consistency, and emotional impact.
Partner with Product Marketing, Demand Gen, and Partnerships to deliver breakthrough campaigns targeting DTC founders and enterprise buyers.
Manage and evolve the company's voice, tone, and visual identity to effectively communicate what Recharge stands for.
Collaborate with external agencies and freelancers when needed, while building internal creative capabilities that can operate efficiently.

Requirements

8-12+ years of experience in brand, creative, and content leadership, ideally in B2B SaaS, DTC tech, or agency roles serving bold brands.
A strategic creative who can shape a brand platform and translate positioning into compelling narratives.
Ability to think in systems, connecting brand expression across web, campaigns, product, events, and social media.
Deep appreciation for craft, including words, typography, and design quality.
Understanding storytelling as a go-to-market tool to evoke customer emotion.
Fluency in brand team dynamics such as hiring, feedback, coaching, prioritization, and process management.
Experience launching brands or rebrands and bringing a vision to life at every level.
Belief that brand is a revenue driver, not just a cost center.

Nice to Have

Experience in B2B SaaS, DTC tech, or agency environments serving bold brands.
Ability to build and lead a creative team that produces work which captures attention and drives engagement.
Strong understanding of how to develop an iconic visual and verbal identity in commerce.

Qualifications

Experience in brand, creative, and content leadership roles with 8-12+ years of relevant experience.

Benefits & Perks

Medical, dental, and vision plans
Retirement plan with employer contribution
Flexible Time Off
Paid Parental Leave
Monthly Remote Life and Merchant stipends

Working at Recharge Payments

Recharge values curiosity, mission-driven work, and doing great work. The company fosters a collaborative environment where team members shape a category and build products that can become movements. It emphasizes a culture of excellence, innovation, and impact.

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