Director, Brand & Integrated Marketing

About the Role

Key Responsibilities

• Develop and oversee a holistic brand marketing strategy that drives awareness, brand equity, and market share.
• Build GTM frameworks for product launches, seasonal campaigns, and market expansion, ensuring alignment with sales, retail, and ecommerce objectives.
• Partner closely with Merchandising, Retail, and Product teams to forecast demand and identify growth opportunities to meet sales projections.
• Lead the marketing strategy for wholesale partners (Amazon, Nordstrom), ensuring strong sell-in, sell-through, and brand presentation.
• Lead and mentor a team of brand & retail marketers and a retail visual designer, fostering an inspiring, collaborative, and high-performing culture.
• Present marketing plans, forecasts, and post-campaign analysis to leadership and key stakeholders.
• Own the planning and execution of fully integrated campaigns across paid, owned, and earned media, including retail activations, digital marketing, PR, influencer, and partnerships.
• Oversee the creative briefing process to ensure messaging, visuals, and storytelling align with brand positioning and commercial goals.
• Partner with Growth Marketing to ensure upper-funnel brand campaigns drive measurable lower-funnel results.
• Leverage consumer insights, market data, and competitive intelligence to shape strategy & positioning.
• Collaborate with retail teams on in-store activations, point-of-sale marketing, and promotional strategies.
• Build co-marketing programs with wholesale partners to amplify launches and seasonal initiatives.
• Evaluate the effectiveness of channel marketing strategies, adjusting for performance and market trends.
• Analyze campaign performance and retail/wholesale sell-through, applying learnings to future initiatives.

Requirements

• Minimum of 8 years of experience in brand marketing, integrated marketing, or GTM strategy, preferably in consumer, retail or lifestyle industries.
• Proven track record of building and executing successful GTM campaigns that drive measurable sales growth.
• Strong experience in retail and wholesale marketing, including co-op programs and partner negotiations.
• Exceptional project management, organizational, and leadership skills.
• Expertise in developing integrated campaigns across multiple channels (digital, retail, influencer, PR, partnerships).
• Commercially minded with strong analytical and strategic thinking abilities.
• Experience with premium or lifestyle brands.
• Strong network with retail partners, media, or agencies.
• Experience with global markets and international GTM strategies.
• Leadership skills with a process-driven mindset and ability to develop talent.
• Effective cross-functional collaboration skills across growth, media, creative, PR, and merchandising.
• Customer-obsessed with high standards for brand presentation.
• Exceptional budget management capabilities with ability to optimize spend and build business cases.
• Ability to thrive in a fast-paced, agile, and nimble environment.
• Creative, innovative, and passionate about transforming travel.

Nice to Have

• Experience with global markets and international GTM strategies.
• Strong network with retail partners, media, or agencies.

Qualifications

• Minimum of 8 years of experience in relevant marketing roles.
• Experience in consumer, retail, or lifestyle industries.

Benefits & Perks

• Salary of $180,000 annually.
• Participation in the Annual Company Performance Incentive Bonus Plan.
• Equity grant (determined at the discretion of the company).
• Health insurance offerings.
• 401(k) with company match.
• Paid time off programs including vacation, wellbeing, holidays, summer Fridays, and compassion leave.
• Discount codes, product stipends, and giveaways.
• Company-sponsored volunteer and charitable opportunities.