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Director, Brand Management - Unpublished R&D Product

Riot Games

Los Angeles, CA
Full Time
Director
1 day ago

Job Description

About the Role

We're looking for an experienced and deeply passionate marketing leader to join a new publishing leadership team for one of Riot's upcoming R&D titles. As the Director, Brand Management you will play a key role in establishing a new brand, developing a successful GTM, and directing marketing for a live-service global game. You and the other members of the publishing leadership team will also take on the task of designing and building the team itself. You will report directly to the game's Publishing Lead—a member of the game's leadership team—offering you opportunities to deeply collaborate in the development process. You'll develop and contribute to strategies at the highest altitudes while also employing curiosity and insights to better understand players and continuously optimize how the team works. You're nimble, solutions oriented and highly skilled at navigating ambiguity. You must be an effective communicator and relationship builder as you will be asked to work with agencies, console partners, brand partners, and central partner teams within Riot. The role involves leading global marketing strategy and outcomes, connecting player value with marketing efforts, and adopting an owner-operator mentality to deliver the game to market.

Key Responsibilities

  • Lead the GTM efforts for the launch and live service of an upcoming game
  • Design a bespoke team that delivers both a new product to market and runs live service marketing, with a 'launch is the start' mentality
  • Accountability to the game leadership team for players' perception of the brand and product marketing outcomes
  • Contribute to the team's understanding of how to successfully deliver value to global PC and console players
  • Manage relationships with external agencies with a focus on driving work that delivers authenticity and player outcomes
  • Set top-level KPIs for marketing efforts, work with partner teams to develop measurement plans, guide marketing research, and enhance the team's knowledge of the audience and landscape
  • Ensure all marketing programs are aligned with goals, target audience, and core brand strategy, driving ROI and continuous optimization
  • Guide successful execution of campaign and initiative development within the team, ensuring outstanding creative experiences that deliver excellent player experiences
  • Develop global strategies and partner with regional teams to create culturally relevant local translations
  • Build relationships and collaborate with senior leaders of marketing and partner organizations to agree on product priorities, standards, and career growth

Requirements

  • A passion for delivering value to players
  • 10+ years of experience leading successful brand teams in video games throughout all stages of the product lifecycle, including at least 8 years of people management experience
  • 5+ years of experience working with executive management and leading cross-functional marketing teams (creative, media, channels, insights, social, influencer, PR)
  • 5+ years of experience working with global teams, with a strong awareness of regional and cultural differences
  • Deep experience in brand strategy and integrating various marketing disciplines into holistic campaigns
  • Deep understanding of how to distribute brands, stories, and IP in today's media landscape
  • Experience shipping AAA games on PC and console
  • Experience setting and driving teams toward a cohesive vision
  • Experience working on cultural brands that serve passionate audiences
  • Deep understanding of cultural trends across entertainment, fan, and youth culture
  • Knowledge of the fast-moving global games marketing landscape, current competition, innovations, trends, and evolving player expectations
  • Ability to engage deeply with players, set expectations, and respond empathetically to their changing demands

Nice to Have

  • Experience in developing and executing global marketing strategies for AAA titles
  • Strong network within the gaming and entertainment industry
  • Experience managing large, diverse teams across multiple regions

Qualifications

  • Formal educational background is not explicitly specified but implied experience and expertise are required

Benefits & Perks

  • Open paid time off policy and flexible work schedules
  • Medical, dental, and life insurance
  • Parental leave for employees, spouses/domestic partners, and children
  • 401k plan with company match

Working at Riot Games

At Riot Games, we put players first. Our mission drives every decision to create games and experiences that make it better to be a player. We foster collaborative teams where everyone is empowered to bring their unique perspective every day. We value work/life balance, diversity, inclusion, and a culture of continuous innovation and player empathy.

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Job Details

Posted AtAug 4, 2025
Job CategoryBrand Marketing
SalaryCompetitive salary
Job TypeFull Time
ExperienceDirector

Job Skills

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About Riot Games

Website

riotgames.com

Company Size

1001-5000 employees

Location

Los Angeles, CA

Industry

Computer Systems Design and Related Services

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