Director, Brand Marketing

About the Role

Key Responsibilities

• Lead and foster a 'people first' culture with safety as a priority.
• Develop operating plans and execute strategies to meet top-line sales, margin contribution, and profit objectives.
• Develop the strategic direction for the brand and gain alignment with key internal stakeholders.
• Develop and track performance metrics and criteria for all brand marketing activities.
• Lead and actively participate in the product innovation process.
• Ensure all marketing activities align with strategy and budget principles.
• Establish brand priorities and make effective use of available resources, including other functional areas such as R D, Finance, Supply Chain, Sales, Legal, and HR.
• Serve as the primary contact with Product, Digital, and Channel Marketing Teams.
• Manage budgets and initiatives to deliver EBITA.
• Responsible for talent acquisition, retention, and development of the brand marketing team.
• Manage and provide ongoing performance coaching and professional development for a team of 3-5 direct reports and 4-10 indirect reports.

Requirements

• Bachelor's degree with 8+ years of experience in brand management.
• Previous experience as a Senior Brand Manager or Director of Marketing Strategy.
• Experience developing and executing strategic brand plans.
• Ability to lead cross-functional teams and manage budgets.
• Strong leadership, communication, and stakeholder alignment skills.
• Experience in product innovation and omni-channel marketing.

Nice to Have

• MBA degree.

Qualifications

• Bachelor's degree in a relevant field.
• 8+ years of experience in brand management.
• Experience as a Senior Brand Manager or Director of Marketing Strategy preferred.

Benefits & Perks

• Paid holidays and paid vacation.
• Health, Dental, and Vision Insurance options with employer contribution.
• 401(k) with company match.
• Tuition Reimbursement.
• Training and Education programs.
• Stock Purchase Program at a discounted price.
• Employee Discount Program.