Director, Brand Marketing

About the Role

Key Responsibilities

• Leads the day-to-day management of Excel Brand Marketing clients across all sponsorship marketing and activation initiatives.
• Builds and maintains positive client relationships that result in enhanced partnerships and increased opportunities for Excel's growth.
• Interacts daily with clients and all appropriate agencies/properties to manage sponsorship programming initiatives.
• Leads the direction and development of integrated marketing strategies including developing creative platforms and new consumer engagement activations across all new and future client sponsorship opportunities.
• Supports the analytics function in the sponsorship investment strategy to include portfolio analysis, strategic recommendations, and enterprise measurement frameworks.
• Builds, sustains, manages, and reconciles budgets along with providing client budget updates throughout the process.
• Manages direct reports, ensuring flawless client service and an exceptional agency experience.
• Conducts research, analysis, and provides recommendations to support client goals.
• Manages internal resources and vendors to ensure high-quality work delivery.

Requirements

• Bachelor's degree required.
• 8+ years of direct experience in sponsorship marketing or brand marketing strategy and activation at a brand, property, or agency.
• Experience developing and implementing sponsorship marketing strategy and activation for clients or companies.
• Sports marketing and agency experience managing relationships with clients, properties, and partners.
• Strong communication skills (written and oral).
• Proficiency in PowerPoint, Excel, and Word, with the technical skills to create and deliver client presentations.
• Ability to work independently and within a small, dynamic team.
• Exceptional time management and multitasking skills in fast-paced environments.
• Strong sense of ownership and strategic thinking.

Nice to Have

• Experience managing day-to-day relationships with clients, agencies, and vendors.
• Creative ideation skills and a passion for developing engaging brand concepts.
• Knowledge of multi-channel marketing across various disciplines.
• Proactive approach to recognizing opportunities and improving efficiencies.
• Industry knowledge to stay ahead of trends.

Qualifications

• Bachelor's degree in a relevant field.

Benefits & Perks

• Position salary range of $130,000 - $160,000 per year.
• Eligibility for benefits and discretionary bonus.