Director, Brand Marketing, Luxury Brands - CALA

About the Role

Key Responsibilities

• Lead the marketing strategy for all luxury hotel openings, including new builds and conversions.
• Serve as strategic liaison to coordinate and facilitate communication between Global brand leaders and on-property leaders to ensure alignment and execution of marketing brand initiatives.
• Identify and select brand-approved positioning, creative agencies, and content creators.
• Develop Residence rental product marketing focused on high-net-worth travelers.
• Align with Openings, Development, Brand, PR, and Continent Luxury teams to ensure seamless pre-opening and launch communications, including marketing budget optimization and reporting.
• Define the critical path for marketing activation, including agency onboarding, photography and content requirements, positioning workshops, and RAMP meetings.
• Provide guidance and lead the development of marketing frameworks to elevate on-property sales and marketing teams’ capabilities.
• Develop annual property marketing plans and create tailored role profiles for on-property marketing teams.
• Partner with Luxury Senior Director Commercial Services and Field Marketing to ensure brand consistency and digital strategy alignment.
• Localize global brand messaging for CALA markets while maintaining luxury brand integrity.
• Lead destination and coop demand generation efforts focused on leisure travel and high-value segments.
• Oversee agency selection, onboarding, and creative support for regional campaigns.
• Manage owner relationships for halo properties to drive marketing performance.
• Provide strategic oversight and reporting on hotel openings, pre-opening plans, and budgets.
• Leverage analytics and ROI insights to optimize campaign impact and ensure budget alignment.

Requirements

• Bachelor's degree in Marketing, Communications, or Hospitality; MBA preferred.
• 10+ years in luxury brand marketing, with regional experience in CALA or similar markets.
• Proven success in hotel openings, agency management, and team development.
• Broad marketing experience across brand, digital, paid media, social media, and public relations.
• Fluency in English and Spanish; Portuguese desired.
• Strong problem-solving and decision-making capabilities.
• Excellent relationship-building skills and ability to work with senior executives.
• Strong planning, organizing, and project management skills.
• Experience in brand storytelling, destination marketing, and digital strategy.

Nice to Have

• Experience with agency management and team development.
• Experience working in hospitality management and cross-functional collaboration.
• Knowledge of analytics and campaign performance reporting.

Qualifications

• Bachelor's degree in Marketing, Communications, or Hospitality
• MBA preferred
• 10+ years in luxury brand marketing
• Regional experience in CALA or similar markets

Benefits & Perks

• Bonus program
• Comprehensive health care benefits
• 401(k) plan with up to 5% company match
• Employee stock purchase plan at 15% discount
• Paid time off including sick leave
• Life insurance and group disability insurance
• Travel discounts
• Adoption assistance and paid parental leave
• Health savings account (except for positions based out of or performed in Hawaii)
• Flexible spending accounts
• Tuition assistance
• Pre-tax commuter benefits
• Other life and work wellness benefits
• Potential incentives such as stock awards and deferred compensation plans