Director Brand Marketing-Zales

About the Role

Key Responsibilities

• Lead the creation of the seasonal brand strategy and GTM approach ensuring alignment with the business goals and objectives.
• Develop the communications strategy that prioritizes launches, campaigns, promotions, and related activities to ensure seamless execution and maximized market impact.
• Oversee the development of marketing campaigns in partnership with the ZALES Creative Director and creative agency partners, ensuring alignment to brand positioning, resonance with target audiences, and achievement of performance goals.
• Partner cross-functionally to uncover insights and opportunities to differentiate Zales and provide a competitive advantage for growth, bringing the brand value proposition to life across all consumer touchpoints.
• Oversee PR, influencer, and organic social strategy.
• Monitor, analyze, and report on the brand strategy and adjust to optimize results.
• Maintain strong relationships with merchandising partners in the development of branding and product marketing strategies for existing and new product launches.

Requirements

• Bachelor's degree in Marketing or related field.
• 8-10 years of experience in brand marketing roles focused on retail and/or consumer products.
• Strong analytical skills with a data-driven approach to planning and decision making.
• Advanced skills in Microsoft Office (Word, Excel, PowerPoint, Outlook).
• Creativity and ability to think outside the box.
• Deep understanding of current marketing trends and consumer behavior.
• Ability to thrive in a fast-paced and dynamic environment.

Nice to Have

• MBA or equivalent advanced degree.

Qualifications

• Bachelor's degree in Marketing or related field.
• MBA preferred.

Benefits & Perks

• Premium Healthcare Coverage - Comprehensive medical, dental, and vision plans.
• 401(k) with Company Match - Generous retirement savings plan with company matching after one year.
• Generous Time Off - Robust PTO package and company holidays.
• Diversity, Equity & Inclusion Programs - Culture that celebrates diverse perspectives and fosters belonging.
• Career Growth & Development - Leadership development, mentorship, and continuous learning opportunities.
• Exclusive Perks - Wellness programs, employee discounts, and additional benefits.