Director - Category Leadership & Product Marketing

About the Role

Key Responsibilities

• Develop and implement category strategies that drive revenue growth and market share expansion.
• Analyze market trends, competitive landscape, and customer insights to identify opportunities and threats.
• Collaborate with sales, product development, and other departments to ensure alignment with overall business objectives.
• Create and execute product marketing strategies that effectively position products in the market and differentiate them from competitors.
• Oversee the development of product messaging, positioning, and go-to-market strategies.
• Manage the product lifecycle from concept through launch, including market research, pricing strategies, and promotional activities.
• Work closely with the sales team to support product launches, promotional campaigns, and sales enablement efforts.
• Partner with the finance team to develop and monitor budgets, forecasts, and financial performance related to the category.
• Partner with Education in the development of product education strategies.
• Ensure consistent and compelling product messaging across all marketing channels.
• Develop and execute product marketing plans that enhance brand awareness and drive consumer engagement.
• Identify and recommend new product opportunities based on market needs and competitive analysis.
• Continuously evaluate and improve product marketing processes and strategies to achieve better results.

Requirements

• Bachelor's Degree required.
• 10+ years of experience in product marketing, category management, or related roles.
• Proven track record of developing and executing successful category and product marketing strategies.
• Strong analytical skills and experience with market research and data analysis.
• Excellent leadership, communication, and interpersonal skills.
• Ability to work collaboratively in a fast-paced, cross-functional environment.
• Proficiency in marketing tools and platforms, including CRM systems, analytics tools, and digital marketing channels.

Qualifications

• Bachelor's Degree