Director, CenterWell Brand Marketing

Humana

Boise, ID

Full Time

Director

8 days ago

Job Description

About the Role

The Director, CenterWell Brand Marketing at Humana is responsible for leading the brand strategy, planning, and growth for the CenterWell brand. This role involves developing and executing insight-driven campaigns, guiding annual marketing strategies, supporting customer acquisition, and shaping meaningful brand experiences. The position can be remote anywhere in the U.S. and requires a passion for storytelling, analytics, and impactful brand leadership.

Key Responsibilities

Lead the development and execution of the CenterWell brand strategy, ensuring alignment with enterprise vision and growth objectives
Own and evolve brand architecture, positioning, messaging frameworks, and brand health KPIs
Oversee high-impact brand-building campaigns, including creative development, sponsorships, partnerships, and community engagement
Drive the annual marketing strategy and planning process for CenterWell marketing
Establish and uphold brand standards across all business units and marketing channels
Lead marketing plan development in support of integrated health initiatives
Initiate consumer research initiatives and build a learning agenda to uncover actionable insights
Run quarterly marketing reviews to align stakeholders and optimize brand performance
Support the development of new offerings through early-stage ideation and business case planning

Requirements

Bachelor's degree or higher in Marketing, Communications, Business or other related field
10+ years of progressive experience in brand marketing, including building and executing marketing strategies and plans
5+ years of people leadership experience, including leading and developing high-performing teams
Proven success in building and scaling brand architecture, identity, and messaging platforms across complex organizations
Track record of developing integrated brand campaigns that drive awareness, engagement, and loyalty
Strong leadership skills with the ability to inspire, influence, and lead

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