Director, CenterWell Brand Marketing

About the Role

Key Responsibilities

• Lead the development and execution of the CenterWell brand strategy, ensuring alignment with enterprise vision and growth objectives
• Own and evolve brand architecture, positioning, messaging frameworks, and brand health KPIs
• Oversee high-impact brand-building campaigns, including creative development, sponsorships, partnerships, and community engagement
• Drive the annual marketing strategy and planning process for CenterWell marketing
• Establish and uphold brand standards across all business units and marketing channels
• Lead marketing plan development in support of integrated health initiatives
• Initiate consumer research initiatives and build a learning agenda to uncover actionable insights
• Run quarterly marketing reviews to align stakeholders and optimize brand performance
• Support the development of new offerings through early-stage ideation and business case planning

Requirements

• Bachelor's degree or higher in Marketing, Communications, Business or other related field
• 10+ years of progressive experience in brand marketing, including building and executing marketing strategies and plans
• 5+ years of people leadership experience, including leading and developing high-performing teams
• Proven success in building and scaling brand architecture, identity, and messaging platforms across complex organizations
• Track record of developing integrated brand campaigns that drive awareness, engagement, and loyalty
• Strong leadership skills with the ability to inspire, influence, and lead