Director, Channel Marketing

About the Role

Key Responsibilities

• Define the overall channel marketing strategy aligned with company goals and growth targets across consumer, business, developer, and creator audiences.
• Lead the planning, execution, and optimization of owned channels and paid media campaigns across channels.
• Drive multi-channel attribution, customer journey mapping, and incrementality testing strategies.
• Build, mentor, and lead a high-performing team of marketers, channel specialists, and media strategists.
• Set clear goals and KPIs for team members, fostering an AI/data-driven and performance-oriented culture.
• Oversee campaign reporting, testing frameworks, and performance dashboards in collaboration with the analytics team.
• Champion the use of AI to continuously iterate and optimize strategies and creative performance.
• Identify and test new acquisition channels, tools, and technologies to maintain a competitive edge.
• Create, build, and grow Snap's owned channels including web, social, and CRM across all audiences.
• Partner with other senior leaders and cross-functional teams, including Insights, Creative Strategy, Product Marketing, Communications, Marketing Science, and Sales, to ensure marketing aligns with business goals.
• Collaborate with global marketing leaders to build and localize marketing programs and share best practices.

Requirements

• Bachelor's degree or equivalent marketing experience.
• 15 years of experience in a marketing role.
• 5 years of experience leading cross-functional teams.
• Strong leadership skills with the ability to navigate complex organizations.
• Experience as an operator, capable of both playing and coaching in a dynamic environment.
• Collaborative approach embodying core values.
• Creative mindset with the ability to spot opportunities and cultivate ideas.
• Analytical rigor with the ability to synthesize complex data into actionable insights.
• Ability to cultivate senior stakeholder relationships and bridge priorities across teams.
• A passion for Snapchat.

Nice to Have

• 8-12+ years of experience in digital/performance marketing, including leadership roles.
• Deep expertise across paid search, paid social, mobile, web, and CRM.
• Proven success managing large-scale budgets and delivering measurable business impact.
• Strong understanding of marketing attribution, customer segmentation, and conversion rate optimization.
• Proficiency in analytics tools (e.g., Google Analytics, Looker, Amplitude) and marketing platforms (e.g., Google Ads, Meta Ads Manager, TikTok, DSPs).
• Experience with marketing automation, CRM systems (e.g., Salesforce, HubSpot), and pixel/tag management tools.
• Strategic thinker with a hands-on, metrics-driven approach.
• Strong leadership, communication, and organizational skills.
• Experience presenting to executive leadership and stakeholders.
• Experience in regional or global marketing roles.
• Marketing experience at a digital platform, app, or media company.
• Proven track record of developing and launching strong creative campaigns.

Qualifications

• Educational background with a Bachelor's degree or equivalent marketing experience.
• Minimum 15 years of experience in marketing roles.
• At least 5 years of leading cross-functional teams.

Benefits & Perks

• Paid parental leave.
• Comprehensive medical coverage.
• Emotional and mental health support programs.
• Competitive compensation packages including salary and equity in the form of RSUs.
• Work environment that supports diversity and inclusion.