Director, Channel Marketing (Remote US)

Veeam Software

Full Time

Director

198k-282k

17 days ago

Job Description

About the Role

Veeam, the #1 global market leader in data resilience, believes businesses should control all their data whenever and wherever they need it. Veeam provides data resilience through data backup, data recovery, data portability, data security, and data intelligence. Based in Seattle, Veeam protects over 550,000 customers worldwide who trust Veeam to keep their businesses running. The Director of Channel Marketing will be responsible for owning and executing the channel marketing strategy for North America. This pivotal role will lead a dynamic team of channel marketers, overseeing alliances, partner programs, distribution, and large volume-based resellers. The ideal candidate will possess a deep understanding of the technology field and have demonstrated experience in driving successful B2B marketing initiatives through the channel.

Key Responsibilities

Plan, develop, and implement the channel marketing strategy that aligns to main business objectives and drives sales growth for our channel.
Lead and develop a team of channel marketers by providing support, setting clear goals, and helping them grow in their roles.
Partner with sales, field, and global teams to ensure alignment on objectives and strategies to maximize impact.
Establish and maintain senior-level relationships with partners and alliances to enhance collaboration and drive mutual success.
Effectively present channel marketing plans to sales and marketing teams and leadership, showcasing strategic initiatives and anticipated outcomes.
Plan, track, and manage the overall channel marketing budget, ensuring optimal allocation of resources for maximum impact.
Measure and report on campaign effectiveness, ensuring that the ROI is maximized in relation to marketing spend and providing insights for future campaigns.
Work closely with sales to ensure partner-sourced pipeline and revenue targets are met.

Requirements

BA or BS in Business, Marketing or a related degree.
10+ years of channel marketing experience, with strong understanding of the partner ecosystem (e.g. cloud hyperscalers, technology alliances, service providers, VARs, large-scale partners, distribution).
Demonstrated experience leading channel marketing teams in the B2B technology sector.
Proven experience delivering comprehensive channel marketing campaigns with defined and delivered expected outcomes.
Excellent communication and interpersonal skills, with the ability to build relationships at all levels.
Strong analytical skills, with a focus on measuring success and optimizing marketing spend.
Ability to work collaboratively in a fast-paced environment and balance multiple priorities.
Knowledge of technology tools (e.g. Salesforce.com).

Qualifications

Educational background in Business, Marketing, or a related field.
Experience with technology tools such as Salesforce.com.

Working at Veeam Software

Veeam Software is an equal opportunity employer and values diversity. The company emphasizes confidentiality and compliance with privacy policies during the recruitment process.

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