Director, Client Marketing

About the Role

Key Responsibilities

• Create and implement effective strategic marketing engagement plans for a key set of accounts designed to drive awareness, registration, or enrollment of Bright Horizons benefits, supporting client retention and revenue growth.
• Understand key client priorities, themes, and channels and act as a benefit communications expert to provide guidance and recommendations for driving awareness and engagement of Bright Horizons benefits.
• Collect and deliver feedback from clients to refine and execute client and employee campaigns, journeys, and other programs that help increase client employee registrations and enrollment of services.
• Report on and analyze marketing performance for all Client Engagement activities including email campaigns, shared and client-specific webinars, events, and other client engagement programs to inform future activities.
• Develop positive ongoing relationships with Client Relations (account management) teams and support organizations.
• Translate customer engagement needs into program recommendations and execution.

Requirements

• Bachelor's Degree in marketing or related field.
• 7 years of experience in B2B marketing.
• Strong project management skills; results-oriented and highly motivated.
• Ability to lead projects and take initiative on ideas with minimal supervision.
• Strong cross-functional communication skills.
• Comfortable setting aggressive goals and exceeding them.
• Thrives in a team environment as well as in an individual setting.
• Ability to function effectively under pressure and maintain a sense of humor.
• Willingness to adjust roles and responsibilities to meet organizational needs.
• Quick adaptability to changing priorities.
• Knowledgeable and adept at Microsoft OS, especially PowerPoint and Excel.
• Detail-oriented with high standards for quality and strong organizational skills.
• Excellent written and verbal communication skills.
• Strong writing and review skills with a creative eye.
• Self-starter with a sense of urgency and a commitment to high-quality work.
• Experience with Salesforce, Salesforce Marketing Cloud, print-on-demand systems, and providing creative direction is preferred.

Nice to Have

• Healthcare, retail, finance, manufacturing, and technology industry experience and/or knowledge.

Qualifications

• Bachelor's Degree in marketing or related field.
• 7 years of B2B marketing experience.

Benefits & Perks

• Medical, dental, and vision insurance.
• 401(k) retirement plan.
• Life insurance.
• Long-term and short-term disability insurance.
• Up to 9 paid holidays annually.
• 40 hours of sick time per year.
• 120 hours of vacation time per year.