Director - College Marketing

About the Role

Key Responsibilities

• Develop and implement a comprehensive marketing plan and budget that supports the College's mission and strategic directions.
• Direct the College's advertising for college image enhancement and lead generation, including digital, social, television, radio, mobile, outdoor, print, and other media.
• Recommend, monitor, and analyze key performance indicators (KPIs) across marketing channels to assess effectiveness and drive continuous improvements.
• Develop dashboards and regular reports for monitoring marketing performance and optimizing ROI, collaborating closely with the VP-Student Success and the Director of Enrollment Management.
• Oversee the management of the overall digital experience and customer experience strategies on college websites, integrated digital platforms, and other marketing technology.
• Oversee the production of marketing materials, including creative assets, website updates, and collateral, ensuring on-time delivery.
• Partner with Student Services and Instructional leadership to improve prospecting, admissions, and enrollment effectiveness.
• Oversee college-wide event planning and execution for key enrollment generation events.
• Manage the College brand image and market positioning, including design standards and logo usage.
• Assure brand and message consistency across platforms (web, email, digital, mobile, social media, print, broadcast).
• Provide B2C and B2B marketing and media strategic consulting within the organization.
• Oversee the College's media relations efforts, including communication with media partners, script writing, and messaging.
• Oversee the College's internal communications plan.
• Drive the development and integration of college marketing systems and processes, including digital transformation initiatives.
• Oversee the development and management of the college website to meet consumer standards and drive demand.
• Manage marketing business processes and systems, including decisions about in-house versus outsourced services.
• Engage and lead consultants and agency representatives for promotional, recruitment, and image activities.
• Lead the internal FVTC Marketing Council and represent FVTC at the WTCS Statewide Marketing Consortium.
• Participate in appropriate committees and provide feedback on marketing strategy and processes.
• Actively participate in professional and community organizations.

Requirements

• Bachelor's degree in marketing, public relations, communications, or related field.
• Six to seven years of experience leading and managing marketing for a large organization.
• Ability to recruit, retain, and motivate a team and future talent.
• Proven track record of developing and executing innovative strategies to meet objectives.
• Entrepreneurial self-starter capable of handling multiple projects simultaneously.
• Strong communication skills, both verbal and written.
• Ability to work primarily in person with occasional remote work, and travel as needed.
• Capacity to perform repetitive motions such as typing without discomfort or injury.

Nice to Have

• Experience with digital marketing tools and platforms.
• Experience in higher education or large organizational settings.
• Knowledge of marketing analytics and performance measurement.

Qualifications

• Educational background: Bachelor's degree in relevant field.
• Experience: Six to seven years in marketing leadership for large organizations.

Benefits & Perks

• Medical, dental, and vision insurance.
• Retirement contributions to the Wisconsin Retirement System and 403(b)/457 plans.
• Paid time off, sick leave, holidays, bereavement leave, and recess periods.
• Life and disability insurance options.
• Flexible schedules or remote work options for some positions.
• Wellbeing programs.
• Professional development opportunities including training, certifications, and tuition reimbursement.
• Onsite amenities at the Appleton Main Campus including health and wellbeing clinics, fitness center, onsite child care, library, café, and more.