Director, Commerce

About the Role

Key Responsibilities

• Product Overall control of workflow and responsibilities within the assigned group.
• Oversee the progress of all projects and provide assistance, where necessary, to assure timely completion of projects.
• Ensure that projects are produced completely and efficiently.
• Set strategic principles for client search initiatives based on objectives.
• Develop action plans for achieving and measuring campaign success, including determining key metrics and processes for measurement and optimization.
• Evaluate and recommend full spectrum of Commerce alliances, including all appropriate engine partners, search platforms, bid and campaign management tools.
• Work with strategic planning, digital planning and outside ad agencies to ensure search complements all client marketing activity.
• Keep clients and agency counterparts informed on latest developments in the Commerce industry.
• Grow agency Commerce business through new business and organic client growth.
• Keep up with growing Commerce platforms and trends, understand how Commerce and other media channels work together, and plan holistically for client businesses/goals.
• Participate in client and inter-agency education of Commerce, and develop intellectual capital including best practices, case studies, and agency points-of-view.
• Establish and foster a corporate culture that inspires talent.
• Allocate assignments to leverage each person's skills, motivate their interests, and challenge their minds.
• Encourage thorough evaluation of Commerce marketing strategies while finding opportunities for competitive advantage.
• Develop direct reports by providing ongoing feedback and conducting employee evaluations.
• Recruit and retain top search marketing talent, growing the Commerce team to deliver on client and agency goals.

Requirements

• 8+ years of progressive levels of paid search experience with several years in the Commerce space.
• In-depth activation and optimization experience with Amazon (AMS) and Criteo platforms required.
• Experience with organic and paid search.
• Experience applying search marketing to brand-building and direct response initiatives.
• Experience with Amazon AAP/Display a plus.
• Strong command of search engine research and reporting resources.
• Knowledge of syndicated research tools such as ComScore, HitBox, AdGooroo, etc.
• Deep experience with at least one major bid management tool.
• Demonstrated leadership and management skills.
• Demonstrated business acumen and a track record of success in the media/marketing services profession.
• Solid interpersonal and teamwork abilities.
• Ability to lead new business development process, with demonstrated ability to win new clients.
• Ability to build and strengthen client relationships.
• Maintain healthy senior relationships with key industry partners and search engines.

Nice to Have

• Experience with Amazon AAP/Display.

Qualifications

• 8+ years of progressive levels of paid search experience with several years in the Commerce space.

Benefits & Perks

• Robust and inclusive benefit programs and policies to support the evolving and diverse needs of talent.
• Medical coverage, dental, vision, disability, 401K, parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
• Application of accommodation or assistance with the application or onboarding process upon request.