Director, Commerce Media- Amazon/ODD/Last Mile/AHOLD

About the Role

Key Responsibilities

• Lead omnichannel marketing strategies by translating channel, shopper, and category insights into actionable plans utilizing the full Amazon Advertising ecosystem and other retail partners such as AHOLD, Instacart, DoorDash, Uber, Gopuff, and Shipt.
• Act as the Single Point of Contact for Amazon end-to-end client work including Retail Operations, Digital Shelf, Media & Analytics/AMC.
• Understand the consumer journey across Amazon/Whole Foods, AHOLD & ODD/Last Mile and leverage shopper marketing plans to define media touchpoints and audience-specific value propositions throughout the funnel.
• Develop data-driven and insight-backed omnichannel shopper marketing strategies, including annual planning, calendars, and holistic executions.
• Serve as the main client point of contact, ensuring quality and excellence of all deliverables and touchpoints.
• Manage direct reports and collaborate with cross-functional teams to execute tactics aligned with marketing plans.
• Oversee flawless execution of campaigns and initiatives.
• Lead preparation and presentation of program post-mortems, including effectiveness, KPIs, and key learnings.
• Evaluate business trends, shopper insights, market research, and post-campaign analysis using proprietary and partner tools like Marilyn, Amazon Vendor Central, Instacart Data Hub, and others.
• Stay current with new capabilities, shopper marketing vendors, and innovation trends, sharing opportunities with clients.
• Collaborate with the broader Connected Commerce team to ideate, plan, and execute omnichannel programs.
• Provide periodic insights and POVs on what is working and areas for improvement to enhance product and service offerings.
• Partner with other Commerce leaders across various retailers to share best practices and track retailer capabilities and innovations.
• Demonstrate financial responsibility related to scope, hours, and staffing.
• Identify white space and growth opportunities within assigned retailers.
• Attend retail forums, investor calls, and provide POVs to clients.

Requirements

• 10+ years' experience in Amazon marketing, shopper marketing, and/or retail marketing.
• 3-5+ years' experience working with ODD/Last Mile partners in marketing, shopper marketing, or retail marketing.
• Experience with Amazon Marketing Services, Amazon Vendor Central, and Instacart in-platform tools.
• Current knowledge of Shopper Marketing at Amazon/Whole Foods, AHOLD & ODD/Last Mile, with prior experience working directly for or with these retailers.
• Experience with Amazon DSP and Instacart Shoppable Display platform is strongly preferred.
• Demonstrated ability to analyze results, synthesize data, draw insights, and develop actionable recommendations.
• Sound decision-making skills in an agency and client setting leveraging industry knowledge.
• Effective engagement and influence skills across diverse audiences.
• Ability to work collaboratively within cross-functional teams.
• Proactive, highly organized work ethic with a passion for business growth and improvement.
• Strong verbal and written communication skills, capable of presenting complex data clearly.

Nice to Have

• Experience working directly for or with Amazon/Whole Foods, AHOLD & ODD/Last Mile.
• Experience with Amazon DSP/Instacart Shoppable Display platform.

Qualifications

• Bachelor's degree in advertising, marketing, or related media field.

Benefits & Perks

• Comprehensive group health plans.
• Paid maternity and paternity leave for pregnancy, adoption, and surrogacy.
• Flexible paid time off.
• Confidential employee assistance program.
• Ongoing wellness initiatives.
• Financial health guidance.
• Tuition support and educational assistance.
• Flexible and supportive work environment and culture.