Director, Commerce Media- Amazon/ODD/Last Mile/AHOLD

About the Role

Key Responsibilities

• Lead omnichannel marketing strategies by translating channel, shopper, and category insights into actionable plans utilizing the full Amazon Advertising ecosystem and ODD/Last Mile partners such as Instacart, DoorDash, Uber, Gopuff, and Shipt.
• Act as the Single Point of Contact for Amazon end-to-end client work including Retail Operations, Digital Shelf, Media & Analytics/AMC.
• Understand the consumer journey across Amazon/Whole Foods, AHOLD & ODD/Last Mile and leverage shopper marketing plans to define media touchpoints and audience-specific value propositions throughout the funnel.
• Develop data-driven, insight-backed omnichannel shopper marketing strategies, including annual planning, calendars, and holistic executions.
• Serve as the main client point of contact, ensuring quality and excellence of all deliverables.
• Manage direct reports and collaborate with cross-functional teams to execute tactics aligned with marketing plans.
• Oversee flawless execution of campaigns and initiatives.
• Lead preparation and presentation of program post-mortems, analyzing effectiveness, KPIs, and key learnings.
• Evaluate business trends, shopper insights, and post-campaign analysis using proprietary and partner tools, including Marilyn platform, Amazon Vendor Central, and ODD/Last Mile tools.
• Stay updated on new capabilities, shopper marketing vendors, and trends, sharing opportunities with clients.
• Collaborate with the broader Connected Commerce team to ideate, plan, and execute programs at Amazon.
• Provide periodic insights and POVs on what is working and areas for improvement to enhance product and service offerings.
• Partner with other retail commerce leaders to share best practices and track retailer capabilities and innovations.
• Demonstrate financial responsibility related to scope, hours, and staffing.
• Identify white space and growth opportunities within assigned retailers.
• Attend retail forums and investor calls to provide POV to clients.

Requirements

• 10+ years' experience in Amazon marketing, shopper marketing, and/or retail marketing.
• 3-5+ years' experience working with ODD/Last Mile partners in marketing, shopper marketing, or retail marketing.
• Experience with Amazon Marketing Services, Amazon Vendor Central, and Instacart in-platform tools.
• Current knowledge of shopper marketing at Amazon/Whole Foods, AHOLD & ODD/Last Mile, with prior experience working directly with these retailers.
• Experience with Amazon DSP and Instacart Shoppable Display platform is strongly preferred.
• Proven ability to analyze results, synthesize data, and develop actionable insights and recommendations.
• Strong decision-making skills in an agency and client setting, leveraging industry knowledge.
• Effective engagement and influence skills across diverse audiences.
• Ability to work collaboratively within cross-functional teams.
• Proactive, highly organized work ethic with a passion for business growth and innovation.
• Excellent verbal and written communication skills, capable of presenting complex data clearly.

Nice to Have

• Experience working directly for or with Amazon/Whole Foods, AHOLD & ODD/Last Mile.
• Familiarity with Amazon DSP/Instacart Shoppable Display platform.
• Knowledge of retail capabilities such as on-site display, loyalty programs, digital sampling, and omnichannel solutions.

Qualifications

• Bachelor's degree in advertising, marketing, or related media field.

Benefits & Perks

• Comprehensive group health plans.
• Paid maternity and paternity leave for pregnancy, adoption, and surrogacy.
• Flexible paid time off.
• Confidential employee assistance program.
• Wellness support initiatives.
• Financial health guidance.
• Tuition support and assistance.
• Flexible and supportive work environment and culture.