Director, Consumer Inflammation Marketing

About the Role

Key Responsibilities

• Leads the collaborative planning, alignment, approval and execution of patient/consumer marketing strategies and tactics designed to drive product support, demand and experience.
• Works to create the US commercial plan for the pipeline of inflammation products with cross-functional and alliance partners.
• Effectively executes a full complement of strategically driven patient programs through positive, productive and collaborative relationships with alliance partners and external agency partners.
• Drives alignment with strategic objectives and brand communications across the organization including Sales, Training, Marketing, Business Insights & Analytics, Market Access, Patient Services, Legal, Medical, Public Affairs, Patient advocacy, etc.
• Ensures key promotional programs are managed effectively, achieving KPIs on time and on budget.
• Facilitates a smooth running and compliant PRC process in concert with the PRC Team Members and partner agencies.
• Liaises with Sales Management and omnichannel marketing strategy development, training, and HCP targeting.
• Utilizes Field Advisory Teams to collect input on tactics, performance, opportunities, and challenges, as well as test materials.
• Ensures smooth and effective execution of all patient-facing programs and materials, optimizing impact and positively influencing user experience.
• Partners with business analytics team on market research projects to gain actionable insights and measure performance.
• Adheres to all company policies and legal, compliance, and regulatory guidelines.

Requirements

• Bachelor's degree; MBA preferred.
• Minimum 6 years of Consumer/DTC pharmaceutical marketing experience in inflammatory disease (Dermatology or Allergy), including both traditional DTC and digital tactics.
• Experience in highly collaborative alliance environments.
• Outstanding leadership, project management, and presentation skills.
• Proficiency in MS Office Suite.
• Highly motivated with great attention to detail.
• Strong ability to work under tight timelines and in complex, changing situations.
• Excellent written and oral communication skills.
• Excellent interpersonal skills, innovative problem solving, and intellectual curiosity.
• Ability to adapt and deal with ambiguity in a fast-paced, high-growth environment.

Nice to Have

• Experience in dermatology and/or allergy.
• Recent launch experience.
• Sales, Sales management, market research, patient advocacy, or CPG experience.

Qualifications

• Bachelor's degree required; MBA preferred.

Benefits & Perks

• 401K with company matching
• Discretionary Profit Sharing
• Annual Bonus Program (Sales Bonus for Sales Jobs)
• Generous PTO and Holiday Schedule including Summer and Winter Shut-Downs, Sick Days, and Volunteer Days
• Healthcare Benefits (Medical, Dental, Prescription Drugs, Vision)
• HSA & FSA Programs
• Well-Being and Work/Life Programs
• Long-Term Incentives
• Life & Disability Insurance
• Concierge Service
• Pet Insurance
• Tuition Assistance
• Employee Referral Awards