Director, Consumer Marketing - HIV Prevention, Market Expansion

Gilead Sciences

Foster City, CA

Full Time

Director

226k-293k

14 days ago

Job Description

About the Role

Gilead is creating a healthier world by tackling diseases such as HIV, viral hepatitis, COVID-19, and cancer through the development of therapies that improve lives and ensure access globally. The company values collaboration, determination, and a relentless drive to make a difference. The role of the Director, Consumer Marketing - Market Expansion is focused on expanding HIV prevention efforts by activating new consumer strategies, executing multichannel campaigns, developing resources, and connecting insights to meaningful consumer engagement. This position is onsite at the Foster City, CA campus with no remote work available.

Key Responsibilities

Lead development of branded and unbranded materials across media and community platforms.
Translate research into creative briefs and culturally relevant campaigns.
Manage agency execution and optimize content across paid and owned channels.
Track campaign performance and support ongoing optimization.
Ensure alignment with internal partners such as Public Affairs, Insights, HCP, and Community Liaisons.
Support grassroots activation strategies and community engagement tactics.
Help craft and deliver campaign results and insights to senior leadership.

Requirements

Bachelor's Degree and 12+ years of experience in consumer or patient marketing in public health or life sciences.
Experience building campaigns for culturally diverse and underserved audiences.
Familiarity with digital, influencer, and grassroots channels.
Strong project management and insight translation skills.
Deep belief in equitable access and health impact through consumer storytelling.

Nice to Have

Experience developing campaigns that address topics consumers are often reluctant to discuss.
Demonstrated ability to position prevention within broader life or health goals.
Strong capability in crafting approachable, non-judgmental messages that prompt consideration.
Comfortable navigating emotionally nuanced subject matter with cultural sensitivity.
Familiarity with digital-first or private-care delivery models (e.g., telehealth, self-initiated testing) that empower patient choice.

Qualifications

Bachelor's Degree with 12+ years of experience, or
Master's Degree with 10+ years of experience, or
PhD with 8+ years of experience.

Benefits & Perks

Salary range: $226,185.00 - $292,710.00, with factors such as experience, qualifications, and location considered.
Discretionary annual bonus.
Discretionary stock-based long-term incentives (eligibility may vary).
Paid time off.
Company-sponsored medical, dental, vision, and life insurance plans.
Additional benefits information available at https://www.gilead.com/careers/compensation-benefits-and-wellbeing.

Working at Gilead Sciences

Gilead values diversity, inclusion, and a work environment free of harassment and prohibited conduct. The company promotes individual differences, celebrates the individuals who make up its growing team, and fosters an inclusive culture where every employee feels included, developed, and empowered to fulfill their aspirations.

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