Director, Consumer Strategy & Segment Marketing (CSSM)

Fidelity Investments

Boston, MA

Full Time

Director

9 days ago

Job Description

About the Role

The Director of Consumer Strategy & Segment Marketing (CSSM) at Fidelity Investments is responsible for developing and leading consumer marketing strategies that differentiate Fidelity's offerings in the market. Working collaboratively within a cross-functional team, the role focuses on uncovering consumer insights, guiding channel and messaging activities, and driving business outcomes through targeted marketing initiatives. The position reports to a Vice President and manages a team of 5-10 CSSM Associates, with a focus on customer acquisition, segmentation, and lifecycle management in the financial services sector.

Key Responsibilities

Lead the development of actionable consumer marketing strategies that differentiate Fidelity offerings and drive consumer value and business outcomes.
Create strategic marketing briefs to guide channel, messaging, and activation activities.
Collaborate with cross-functional teams to develop marketing strategies and ensure alignment on implementation plans.
Initiate consumer research and derive actionable insights through qualitative and quantitative data analysis.
Influence decision-making through effective storytelling using market trends, business insights, and data.
Partner with other teams across the product lifecycle to support customer acquisition and client development objectives.
Manage and mentor a team of 5-10 CSSM Associates.

Requirements

Bachelor's degree (BA/BS); MBA preferred.
12+ years of relevant marketing, management, or strategy experience.
Experience leading marketing strategies focused on customer acquisition, segmentation, and digital experience.
Proven ability to conduct consumer research and analyze data to inform strategy development.
Strong communication skills with the ability to influence stakeholders at various levels.
Experience in financial services is preferred.
Ability to navigate ambiguity, take proactive action, and drive results in a self-directed manner.

Nice to Have

Extensive experience in developing marketing strategies across customer acquisition and client development.
Experience with customer journey mapping and digital marketing.
Familiarity with the financial services industry.

Qualifications

Bachelor's degree required; MBA preferred.

Benefits & Perks

Most roles at Fidelity are hybrid, requiring onsite work every other week.
Work environment governed by relevant securities and investment regulations.

Working at Fidelity Investments

Fidelity's Consumer Strategy & Segment Marketing team is part of the Marketing & Social Platforms domain, working across business and marketing functions. The team emphasizes customer-centricity, differentiation, and commercial success, fostering a collaborative and learning-oriented environment. The company values proactive, data-driven decision-making and encourages continuous skill development.

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