Director, Content Marketing

About the Role

Key Responsibilities

• Create and optimize industry-leading content strategy that supports VelocityEHS brand visibility, demand generation, product growth, and business goals.
• Design and manage the content calendar with annual themes to align with campaigns, launches, sales, and departmental priorities.
• Identify content gaps and opportunities to improve pipeline impact and customer engagement.
• Establish a unified content strategy that integrates SEO best practices, demand generation needs, and thought leadership amplification.
• Partner with AVP, Brand to ensure creative outputs reflect brand positioning, messaging, and architecture.
• Lead, inspire, coach, and ensure the creative team has resources, clarity, and information to deliver impactful creative at scale.
• Educate and guide stakeholders on content request processes, setting standards to improve quality, efficiency, and performance.
• Partner with demand generation, product marketing, digital, brand, and sales teams to align messaging, strengthen enablement, maximize value, and accelerate sales cycles.
• Run weekly team meetings to set priorities, manage resources, and remove roadblocks.
• Drive content operations and efficiency through the application of AI, project management software, and automation tools.
• Track performance, analyze trends, and adapt strategies to ensure measurable impact and continuous improvement.
• Define and track content performance metrics such as traffic, engagement, SEO growth, conversions, and pipeline contribution.
• Provide regular reporting and updates to AVP, Brand on content effectiveness, ROI, and areas for optimization.
• Use data and insights to refine strategy and prioritize efforts that drive the greatest business impact.

Requirements

• 10 to 15 years of progressive experience in content marketing strategy, operations, and execution, including leadership roles.
• Demonstrated success building audience-first content strategies that drive engagement, brand visibility, SEO, and pipeline growth.
• Strong leadership and collaboration skills with the ability to align cross-functional teams around shared goals.
• Entrepreneurial mindset with a creative spirit and strong bias for action.
• Experience building content strategy from the ground up, including brand identity, messaging frameworks, and content governance.
• Strong knowledge of content and automation tools (Google Analytics, SEMRush, HubSpot, etc.) and project management tools (Asana preferred).
• Exceptional organizational, leadership, and cross-functional communication skills.
• Bachelor's degree in Marketing, Communications, Journalism, or related field (Master's a plus).

Nice to Have

• Master's degree in related field.
• Experience with AI content tools and automation technologies.
• Experience with content performance platforms.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or related field.
• 10 to 15 years of experience in content marketing strategy, operations, and execution.

Benefits & Perks

• Generous time off programs.
• Medical/dental coverage.
• Retirement plans with employer match.
• Parental leave for all family types.
• Job shadowing and coaching opportunities.
• Tuition reimbursement for continuing education and certifications.
• Remote-first and flexible work schedule.
• Monthly stipend for home office setup.
• Corporate wellness and mental health programs.
• Competitive, market-based salary range ($144,350 - $195,150 USD).