Director, Content Marketing

About the Role

Key Responsibilities

• Set and execute the vision for the content marketing strategy to position Tipalti as the go-to finance automation partner for mid-market companies.
• Develop and manage a global content calendar aligned with business priorities, regional needs, and all stages of the funnel.
• Oversee the development of full-funnel, multi-format content including blogs, web pages, ebooks, social media, and research, ensuring messaging resonates and drives engagement.
• Own the strategy, planning, and execution of content on tipalti.com to ensure a seamless, consistent, and engaging experience that converts visitors.
• Identify and deliver content that fuels demand generation and pipeline growth, leveraging data to optimize performance.
• Embrace emerging technologies and identify how AI can improve content creation, performance, and operational efficiency.
• Drive the creation of short, easily digestible content formats such as videos, clips, and bite-sized insights to engage busy decision-makers.
• Build and manage a roster of authoritative global writers and subject matter experts to scale content production without sacrificing quality.
• Collaborate with SEO, digital marketing, product marketing, and regional stakeholders to ensure content aligns with strategy and drives results.
• Define KPIs, analyze performance, and continuously optimize content efforts for maximum impact.
• Attract, hire, and develop top marketing talent while fostering a culture of collaboration, creativity, accountability, and timely execution.
• Manage competing priorities within the team to ensure high-quality work delivery in a fast-paced environment.

Requirements

• 10+ years of B2B content marketing experience, with 5+ years in SaaS technology companies selling to line of business personas such as CFO, CMO, CRO, or CHRO.
• Strong leadership skills with 5+ years of managing teams and external writers or agencies, and influencing cross-functional teams.
• Deep understanding of mid-market buyer needs, challenges, and decision-making processes.
• Expertise in building full-funnel content strategies tailored to target personas and buying stages.
• Excellent writing, editing, and storytelling skills with a keen eye for resonance and conversion.
• Strong understanding of SEO principles and their integration with website content strategy.
• Analytical mindset with the ability to use data to inform strategy and optimize execution.
• Experience managing multiple priorities and delivering high-quality work on time.
• Comfort with fast-paced, high-growth SaaS environments and changing priorities.
• Passion for innovation and emerging tools, including AI, to enhance content marketing effectiveness.
• Experience with project management tools like Asana.

Nice to Have

• Finance or fintech experience.

Qualifications

• WordPress experience.
• At least 5 years of writing skills.
• Project management experience.
• Presentation skills.
• Team management experience.
• Knowledge of SEO and content marketing tools.
• Experience with AI and emerging technologies in content creation.

Benefits & Perks

• Hybrid working model requiring presence in Foster City on Monday, Tuesday, and Thursday.
• Competitive salary and stock options.
• Matching 401K.
• Extended benefits including Employee Assistance Program, life insurance, AD&D, LTD.
• 15 days of PTO.
• Free lunch on office days, fresh fruit, snacks & drinks.
• Dog-friendly office on Thursdays.
• Phone/internet allowance.
• Regular company-wide social events.
• Multiple ERG groups promoting diversity and inclusion.