Director, Creative Technology & Go-To-Market Innovation Brand Marketing Partnerships

About the Role

Key Responsibilities

• Serve as the creative technology lead for brand storytelling across Salesforce's sports, media, and entertainment partnerships—from strategy through execution.
• Translate complex Salesforce capabilities (e.g., Agentforce, AI, CRM, Data Cloud) into visually compelling, emotionally resonant marketing experiences.
• Concept, prototype, and deliver first-of-their-kind activations leveraging real-time data, generative AI, AR, immersive web, and interactive technologies.
• Create product marketing strategy for key innovations driven through partnerships—including development of market-facing positioning, messaging frameworks, and demo assets to scale adoption.
• Drive the process of bringing innovations to market—working cross-functionally with Product Marketing, Industry Marketing, and Product teams to ensure impact and scalability.
• Create functional specification documents and activation briefs to ensure scope, stakeholder alignment, and scalability.
• Represent Salesforce in partner-facing meetings, campaign reviews, and executive briefings with confidence and credibility.
• Build repeatable frameworks and scalable campaign models to extend the market impact of successful innovations.
• Stay ahead of emerging technologies, market trends, and customer expectations to ensure Salesforce remains at the forefront of innovation and storytelling.

Requirements

• 10+ years in creative technology, experience design, innovation, or product marketing roles at a top brand, agency, or product company.
• A strategic leader with executive presence and the ability to inspire confidence across technical, creative, and business audiences.
• A builder comfortable moving from big vision to detailed execution, with a portfolio of innovative, technology-driven work that delivered measurable impact.
• Deep familiarity with modern creative and development tools used to craft market-defining experiences.
• Experience owning product marketing strategy for innovative experiences or solutions—including positioning, messaging, narrative development, and asset creation.
• Comfortable building for hero moments and scalable assets to serve Salesforce's broader go-to-market engine.
• Adept at navigating cross-functional environments and influencing at all levels—from CMO to product leader to creative director.
• Passionate about sports, media, and entertainment, and how brands connect with audiences through technology.

Nice to Have

• Experience working within or alongside Salesforce platforms, tools, or products.

Qualifications

• Experience in product marketing, creative technology, or related fields with a focus on innovative experiences.
• Strong portfolio demonstrating technology-driven work with measurable impact.

Benefits & Perks

• Time off programs, medical, dental, vision, mental health support.
• Paid parental leave, life and disability insurance.
• 401(k) and employee stock purchasing program.
• Additional details available at https://www.salesforcebenefits.com.