Director, Cross-Channel Engagement

About the Role

Key Responsibilities

• Work closely with a priority brand marketing team to drive coordinated execution of cross-channel content deployment strategies in collaboration with Content Production teams, Media and Channel Operations teams, and Commercial Data & Analytics partners.
• Drive operational excellence and process improvements across the content production and deployment workflow (briefing, production, tagging, trafficking, measurement, etc.).
• Lead weekly pod interactions across GCC channel operations teams to uncover insights for optimization and expand capability utilization for brand benefit.
• Educate and drive usage of new self-service tools and centralized capabilities to enable the brand team to efficiently find, re-use, create, and deploy content as technology evolves.
• Share channel-specific best practices and toolkits to enable Brand team execution at scale.
• Support development and implementation of cross-channel pilots or test-and-learns related to new formats, journeys, and automation.
• Document results, learnings, and best practices to uplift content capabilities, including contributing to global standards and Amgen Brand Management training curriculum.
• Monitor and keep pace with the latest industry content innovations and recommended practices.
• Partner with Commercial Data & Analytics to deliver performance tracking and operational dashboards to assess execution quality, content utilization, and deployment efficiency.
• Act as a key liaison to enterprise platform owners (e.g., DAM, Veeva, MLR systems) to ensure system alignment and content flow.

Requirements

• Doctorate degree and 4 years of marketing, content strategy, and/or engagement operations experience.
• Or Master's degree and 7 years of marketing, content strategy, and/or engagement operations experience.
• Or Bachelor's degree and 9 years of marketing, content strategy, and/or engagement operations experience.
• Deep understanding of content deployment ecosystems including CRM platforms, DAMs, tagging and trafficking workflows.
• Strong project and stakeholder management skills with a record of successful cross-functional collaboration.
• Experience developing and optimizing executional playbooks, templates, and SOPs.
• Familiarity with content effectiveness and performance KPIs, including reuse, time-to-market, and audience engagement.
• Proven ability to translate strategy into action through detailed implementation plans.
• Strong analytical and organizational skills, with the ability to track executional performance and recommend improvements.
• Exceptional communication skills—both written and verbal—to influence across levels.
• Experience working with agencies, operations teams, and brand teams in matrixed environments.
• Comfortable navigating ambiguity and leading change in evolving marketing environments.
• Familiarity with life sciences or regulated industries.

Nice to Have

• 10+ years of experience in content operations, digital marketing, brand execution, or cross-channel engagement.

Qualifications

• Management experience.
• Doctoral or Master's degree in relevant fields.
• Analysis skills.

Benefits & Perks

• A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts.
• A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan.
• Stock-based long-term incentives.
• Award-winning time-off plans.
• Flexible work models, including remote and hybrid work arrangements, where possible.