Director - Customer Marketing

About the Role

Key Responsibilities

• Define and drive a global strategy to identify, engage, and activate C-level customer advocates, mapping advocacy opportunities across the customer journey.
• Own the development, engagement, and growth strategy for the Employee Experience (EX) and Customer Experience (CX) Champions programs, curating tailored journeys to deepen relationships and amplify influence.
• Design and operationalize exclusive programs such as Executive Advisory Boards, Innovation Councils, and strategic 1:1 briefings with internal leaders.
• Spotlight executive voices across events, analyst engagements, speaking slots, and digital content, packaging insights into content that drives peer influence and industry buzz.
• Manage executive-level reference requests, customer story development, and speaker placements aligned with strategic deals and campaigns.
• Collaborate with Sales, Customer Success, Product Marketing, and Communications to identify high-potential executive advocates and create tailored engagement plans.
• Establish KPIs to measure influence on revenue, deal acceleration, retention, and brand perception, tracking executive advocacy as a business driver.

Requirements

• 10+ years of experience in customer marketing, executive programs, or customer advocacy at a global B2B SaaS or enterprise tech company.
• Proven track record of engaging C-suite customers and driving advocacy that leads to revenue growth and market influence.
• Exceptional communicator, comfortable building trust with senior executives and translating insights into compelling narratives.
• Deep understanding of the customer lifecycle and how executive engagement can accelerate impact.
• Highly cross-functional; able to navigate complex organizations and drive alignment across sales, success, and marketing.
• Experience with customer reference platforms and CRM tools such as Salesforce, ReferenceEdge, or similar.
• Strategic thinker with strong execution skills, capable of creating a vision and making it real.

Nice to Have

• Experience with customer reference platforms and CRM tools such as Salesforce, ReferenceEdge, or similar.

Qualifications

• 10+ years of experience in customer marketing, executive programs, or customer advocacy at a global B2B SaaS or enterprise tech company.

Benefits & Perks

• Annual base salary range of $168,000 - $276,000 USD, with compensation based on location, experience, skills, and level.
• Bonus and equity may be available.
• Hybrid role requiring in-office presence in San Mateo, CA 3 days/week (Tue-Thur).
• Multiple insurance options including dental, medical, vision, disability, and life insurances.
• Additional benefits include equity + ESPP, flexible PTO, flexible spending, commuter benefits, wellness benefits, adoption and parental leave.