Marketing Manager

About the Role

Key Responsibilities

• Design and execute integrated, multi-channel marketing campaigns across email, social media, paid media, and events to drive audience engagement and growth.
• Develop audience segmentation and personalized content strategies to optimize performance across platforms.
• Collaborate with internal teams (sales, editorial, project management) to create innovative, breakthrough campaign concepts.
• Build and optimize email automation workflows that nurture leads, drive conversion, and retain audiences.
• Lead recruitment strategies for live, virtual, and hybrid healthcare events and educational programs.
• Oversee onsite and virtual event marketing activations that enhance brand loyalty and audience participation.
• Analyze campaign performance using data analytics, reporting, and A/B testing to demonstrate ROI and inform continuous improvement.
• Provide strategic guidance, coaching, and mentorship to junior team members, fostering a collaborative and high-performing team culture.

Requirements

• Bachelor's degree in marketing, Communications, Business, or a related field (Master's a plus).
• 3-5 years of marketing management experience, preferably in healthcare, medical media, or B2B environments.
• Proven ability to develop and execute successful multi-channel marketing strategies.
• Creative, forward-thinking mindset with a passion for building innovative marketing campaigns.
• Strong leadership and team management skills, with a track record of mentoring and developing marketing staff.
• Expertise in social media strategy, content development, and campaign management.
• Experience with marketing automation and analytics platforms (e.g., Hootsuite, Sprinklr, Salesforce Marketing Cloud, HubSpot, Google Analytics).
• Strong analytical and data-driven decision-making skills, with the ability to turn insights into actionable strategies.
• Excellent project management, organizational, and communication skills.
• Direct Management Experience

Nice to Have

• Experience in healthcare, medical media, or B2B environments.
• Master's degree in related fields.

Benefits & Perks

• Hybrid work schedule
• Health insurance through Cigna (medical & dental)
• Vision coverage through VSP
• Pharmacy benefits through OptumRx
• FSA, HSA, Dependent Care FSA, and Limited Purpose FSA options
• 401(k) and Roth 401(k) with company match
• Pet discount program with PetAssure
• Norton LifeLock identity theft protection
• Employee Assistance Program (EAP) through NYLGBS
• Fertility benefits through Progyny
• Commuter benefits
• Company-paid Short-Term and Long-Term Disability
• Voluntary Term Life & AD&D Insurance, plus Universal Life Insurance options
• Supplemental Aflac coverage: Accident, Critical Illness, and Hospital Indemnity
• Discounts and rewards through BenefitHub